Remote Marketing Automation Specialist: Lead Nurturing Pro

Placements24; Paarl; Remote; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

Job summary

Placements24 is seeking a Marketing Automation Specialist to design, implement, and manage advanced lead nurturing programs. The role focuses on optimizing the customer journey and delivering qualified leads to the sales team through marketing automation.

You will work with platforms like HubSpot, Marketo, or Pardot, manage data hygiene, and collaborate with sales to improve handoffs. This is a fully remote position supporting our flexible, data-driven culture.

Qualifications

• Experience designing and managing marketing automation campaigns.
• Proven ability to map and optimize customer journeys.
• Strong analytical skills for campaign performance insights.

Responsibilities

• Design, build, and manage automated marketing workflows and campaigns.
• Develop lead scoring and nurturing strategies to qualify prospects.
• Create and manage emails, landing pages, and forms in the automation system.
• Segment databases for personalized communications and track performance metrics.
• Collaborate with sales for smooth lead handoff and feedback loops.

Skills

Lead nurturing strategies

Campaign execution

Data analysis

CRM integration

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Placements24 is seeking a Marketing Automation Specialist to design, implement, and manage advanced lead nurturing programs. The role focuses on optimizing the customer journey and delivering qualified leads to the sales team through marketing automation.

You will work with platforms like HubSpot, Marketo, or Pardot, manage data hygiene, and collaborate with sales to improve handoffs. This is a fully remote position supporting our flexible, data-driven culture.