Marketing and Communications Manager

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,300,000; Full time

Job summary

Placements24 is seeking a Marketing and Communications Manager in Sandton to lead brand development and promotional initiatives for a dynamic hospitality group. The role drives comprehensive marketing strategies, enhances visibility, and engages customers across channels.

The ideal candidate has 5–7 years in marketing/communications, strong digital proficiency, PR experience, and a Bachelor’s degree. This position demands creativity, strategic thinking, and the ability to manage multiple

Qualifications

• 5–7 years in marketing and communications, hospitality preferred.
• Proven success in developing and executing integrated marketing campaigns.
• Strong expertise in digital channels: social media, content marketing, SEO/SEM.
• Excellent written and verbal communication skills with copywriting/editing ability.
• Experience in public relations and media management.
• Proficiency with marketing analytics tools and CRM systems.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Creative and strategic mindset.
• Ability to manage multiple projects and tight deadlines in a fast-paced environment.
• Familiarity with the Sandton market is advantageous.

Responsibilities

• Develop and implement integrated marketing and communications strategies.
• Manage brand identity and ensure consistent messaging across platforms.
• Oversee digital marketing, including SEO, SEM, social media, and email marketing.
• Create engaging content for website, social media, newsletters, and promotional materials.
• Manage public relations activities, including media outreach and press releases.
• Develop and execute advertising campaigns across various media.
• Analyze performance data and provide reports with actionable insights.
• Manage the marketing budget effectively.
• Collaborate with Sales, Operations, and F&B to align marketing efforts.
• Stay updated with industry trends and best practices.

Skills

Brand management

Digital marketing

Content creation

Public relations

SEO/SEM

Analytics

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

CRM systems

Job description

About the Role

Our client is seeking a creative and strategic Marketing and Communications Manager to lead brand development and promotional initiatives for a dynamic hospitality group based in Sandton, Gauteng. This role will be responsible for crafting and executing comprehensive marketing strategies, enhancing brand visibility, driving customer engagement, and managing all communications channels. The ideal candidate will have a strong understanding of digital marketing, content creation, public relations, and brand management within the hospitality sector. You will play a key role in shaping the group's narrative and attracting new clientele in the competitive Gauteng market. This position offers the opportunity to make a significant impact on a growing brand.

Key Responsibilities

• Develop and implement integrated marketing and communications strategies.
• Manage the company's brand identity and ensure consistent messaging across all platforms.
• Oversee digital marketing efforts, including SEO, SEM, social media, and email marketing.
• Create engaging content for website, social media, newsletters, and promotional materials.
• Manage public relations activities, including media outreach and press release distribution.
• Develop and execute advertising campaigns across various media.
• Analyze marketing performance data and provide regular reports with actionable insights.
• Manage the marketing budget effectively.
• Collaborate with internal departments (Sales, Operations, F&B) to align marketing efforts.
• Stay current with industry trends and best practices in marketing and communications.

Requirements

• Minimum of 5-7 years of experience in marketing and communications, preferably within the hospitality or tourism industry.
• Proven success in developing and executing integrated marketing campaigns.
• Strong expertise in digital marketing channels, including social media, content marketing, and SEO/SEM.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Experience in public relations and media management.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM systems.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Creative thinking and a strategic mindset.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with the Sandton market and its consumer base is advantageous.

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package including medical aid and a provident fund. This role provides a strategic position within the vibrant Sandton business hub in Gauteng, with ample opportunities for professional development and career advancement. Enjoy a dynamic work environment and the chance to shape the brand of a leading hospitality group.