Marketing Manager - Hospitality

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Performance bonuses

Travel opportunities

Professional development

Job summary

Placements24 is seeking a Marketing Manager for a luxury lifestyle brand with multiple hospitality properties. This fully remote role focuses on developing and executing integrated marketing strategies to raise brand awareness, drive bookings, and build customer loyalty across channels.

You will lead digital campaigns, manage content, collaborate with sales and branding teams, and monitor performance with analytics tools.

Qualifications

• Minimum 6 years in hospitality or luxury lifestyle marketing.
• Proven track record in digital campaigns, content creation and analytics.
• Bachelor's degree in Marketing, Communications or related field.

Responsibilities

• Develop and implement integrated marketing strategies across digital and traditional channels.
• Manage the brand's online presence, including website, social media, and SEO/SEM.
• Create marketing collateral, campaigns, and promotional materials.
• Oversee campaigns from concept to completion with brand alignment.
• Analyze trends, insights and performance data to optimize efforts.
• Manage marketing budget, ensuring efficient resource allocation.
• Collaborate with sales, operations, and agencies to achieve goals.
• Build relationships with media, influencers and industry partners.
• Monitor brand reputation and drive events/partnerships.

Skills

Digital marketing

SEO/SEM

Content creation

Campaign management

Analytics

Budget management

Vendor relations

Remote work

Education

Bachelor's degree in Marketing

Tools

CRM systems

Google Analytics

SEO tools

Job description

About the Role

Our client, a luxury lifestyle brand with multiple hospitality properties across the region, is seeking a creative and strategic Marketing Manager to lead its marketing efforts. This remote role will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive bookings, and foster customer loyalty. The ideal candidate will have a deep understanding of the hospitality industry, a proven track record in digital marketing, content creation, and campaign management. They will work closely with sales, operations, and branding teams to ensure a cohesive and impactful market presence. This is a unique opportunity for a passionate marketer to shape the brand's narrative and drive growth from anywhere, contributing significantly to the success of their establishments in key locations including Sandton .

Key Responsibilities

• Develop and implement integrated marketing strategies across digital and traditional channels.
• Manage the brand's online presence, including website content, social media platforms, and SEO/SEM strategies.
• Create compelling marketing collateral, advertising campaigns, and promotional materials.
• Oversee the execution of marketing campaigns from conception to completion, ensuring alignment with brand guidelines and objectives.
• Analyze market trends, customer insights, and campaign performance data to optimize marketing efforts.
• Manage the marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Collaborate with internal teams (sales, operations, design) and external agencies to achieve marketing goals.
• Develop and nurture relationships with media, influencers, and industry partners.
• Monitor brand reputation and implement strategies to enhance it.
• Plan and execute events and partnerships to support marketing initiatives.
• Stay current with the latest marketing technologies and best practices in the hospitality sector.

Requirements

• A minimum of 6 years of experience in marketing, with a strong focus on the hospitality or luxury lifestyle sector.
• Proven success in developing and executing integrated marketing campaigns, particularly in digital marketing (SEO, SEM, social media, email marketing).
• Excellent content creation, copywriting, and storytelling skills.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience managing marketing budgets and vendor relationships.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics).
• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Creative thinking and a passion for the hospitality industry.

Benefits

Our client offers a competitive salary, performance bonuses, and the flexibility of a remote work arrangement. This role provides significant autonomy and the opportunity to shape the marketing vision for a prestigious brand with properties including those in the Sandton area. Employees benefit from professional development opportunities, potential for travel, and involvement in exciting brand initiatives. Join a dynamic team dedicated to elevating the guest experience through innovative marketing strategies.