Marketing and Brand Manager

Placements24; Bloemfontein; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Growth opportunities

Health insurance

Paid time off

Employee discounts

Dynamic environment

Job summary

Placements24 in Bloemfontein is seeking a Marketing and Brand Manager to develop and execute integrated strategies across digital, social, PR, and events. You will lead brand identity, oversee SEO/SEM, content creation, and ROI-driven campaigns to grow market share for its hospitality outlets.

The role blends in-office collaboration for strategic planning with remote content creation, requiring strong analytics, cross-functional leadership, and a passion for the Free State market.

Qualifications

• Minimum 6 years of experience in marketing, brand management or related field.
• Proven track record in marketing campaigns with emphasis on digital marketing.
• Excellent understanding of SEO, SEM, social media marketing, content marketing and email marketing.
• Strong copywriting and creative skills for marketing collateral.
• Experience managing marketing budgets and reporting campaign performance.

Responsibilities

• Develop and implement integrated marketing strategies and campaigns across digital, social, print, and events.
• Manage the company's brand identity and ensure consistent messaging.
• Oversee digital marketing efforts including SEO, SEM, email marketing, and social media management.
• Create engaging content for marketing materials, website, social media, and advertising.
• Manage the marketing budget and track ROI.
• Conduct market research and competitive analysis to identify opportunities.

Skills

Marketing strategy

Brand management

Digital marketing

SEO/SEM

Content creation

Analytics

CRM systems

Budget management

Communication

Hybrid teamwork

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Google Analytics

CRM systems

Job description

About the Role

Our client, a well-established and innovative hospitality group with a growing presence in Bloemfontein, Free State, is seeking a creative and strategic Marketing and Brand Manager. This role is instrumental in developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and increase market share for their various hospitality outlets. This hybrid position requires a blend of in-office collaboration for strategic planning and team interactions, and remote flexibility for focused work and content creation. The successful candidate will be responsible for all aspects of marketing, including digital marketing, social media, public relations, advertising, and brand management. We are looking for a results-oriented professional who can translate business objectives into impactful marketing campaigns within the Bloemfontein market.

Key Responsibilities

• Develop and implement integrated marketing strategies and campaigns across various channels, including digital, social media, print, and events.
• Manage the company's brand identity and ensure consistent brand messaging across all communications.
• Oversee all digital marketing efforts, including SEO, SEM, email marketing, and social media management.
• Create engaging and compelling content for marketing materials, website, social media platforms, and advertising.
• Manage the marketing budget, ensuring optimal allocation of resources and tracking ROI.
• Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.
• Develop and maintain relationships with media outlets, influencers, and advertising partners.
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
• Collaborate with sales and operations teams to ensure marketing efforts align with business goals.
• Organize and manage promotional events and activities in Bloemfontein.

Requirements

• Minimum of 6 years of experience in marketing, brand management, or a related field, preferably within the hospitality or service industry.
• Proven track record of developing and executing successful marketing campaigns, with a strong emphasis on digital marketing.
• Excellent understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong creative and copywriting skills, with the ability to develop compelling marketing collateral.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM systems.
• Experience managing marketing budgets and reporting on campaign performance.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a hybrid work environment.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Knowledge of the Free State market is a plus.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work model offering a balance of remote and office-based work.
• Opportunities for professional growth and development.
• Comprehensive health insurance plan.
• Paid time off and company holidays.
• Employee discounts on services offered by the company.
• A creative and dynamic work environment in Bloemfontein.