Luxury Hotel Sales Manager - Global Markets

Babylonstoren; Franschhoek; On-site; ZAR 550,000 - 900,000; Full time

Job summary

Babylonstoren invites an experienced Hotel Sales Manager to grow revenue by securing new business, nurturing relationships with travel agents and tour operators, and converting opportunities into bookings. Based in Franschhoek, you will collaborate with Reservations, Revenue, Marketing and Operations to position Babylonstoren as a luxury destination.

The role requires five years’ experience in luxury hotel sales, strong negotiation and presentation skills, and fluency in Afrikaans and English.

Qualifications

• Minimum five years’ experience in hotel sales, luxury hospitality or tourism sales.
• Proven ability to develop and manage relationships with travel agents and tour operators.
• Experience with sales plans that increase revenue and occupancy.
• Experience with group bookings and exclusive-use bookings for high-value guests.
• International sales and market development experience is advantageous.
• Experience with CRM and hotel reservation systems is advantageous.
• Strong sales, negotiation and presentation skills.
• Ability to analyse sales data and market trends.
• Excellent communication and networking skills.
• Fluency in Afrikaans and English.

Responsibilities

• Develop and implement the hotel sales plan to increase occupancy and revenue.
• Build and maintain strong relationships with local and international travel agents, tour operators, DMCs, concierge networks and other luxury travel partners.
• Grow agent-generated business from key markets such as the USA, UK, Germany and South Africa.
• Plan and attend trade shows, roadshows, agent events, webinars and sales trips to generate new business.
• Arrange and manage site inspections, educational visits and familiarisation trips for travel agents and media.
• Ensure regular product training for travel agents and sales partners.
• Identify new markets and sales channels to support hotel occupancy.
• Take responsibility for group enquiries, exclusive-use bookings and special events until handed over to operations.
• Work with Revenue team to focus activities on periods needing occupancy.
• Monitor and report on sales activities, new business, agent production and conversion rates.
• Maintain regular contact with top-performing agents and grow their business.
• Develop annual sales plans for key markets and strategic partners.
• Ensure Babylonstoren’s product offering and experiences are represented accurately in the market.
• Conduct competitor analysis and stay up to date with luxury travel market trends.
• Collaborate with Hotel GM, Revenue Manager and Hospitality Director to achieve targets.

Skills

Sales

Negotiation

Presentation skills

Relationship management

Market development

CRM experience

Education

Tertiary qualification in Hotel Management / Tourism / Marketing / Business Management

Tools

CRM systems

Hotel reservation systems

Job description

Babylonstoren invites an experienced Hotel Sales Manager to grow revenue by securing new business, nurturing relationships with travel agents and tour operators, and converting opportunities into bookings. Based in Franschhoek, you will collaborate with Reservations, Revenue, Marketing and Operations to position Babylonstoren as a luxury destination.

The role requires five years’ experience in luxury hotel sales, strong negotiation and presentation skills, and fluency in Afrikaans and English.