Sales and Partnerships Manager

Exceed Human Resource Consultants; Paarl; Hybrid; ZAR 420,000 - 640,000; Full time

Job summary

Exceed Human Resource Consultants is seeking an experienced hotel sales professional to develop strategies and drive occupancy for luxury properties. You will build relationships with travel agents, tour operators, and DMCs while expanding business in the USA, UK, Germany, and South Africa.

The role requires 5+ years in luxury hospitality sales, strong negotiation and presentation skills, and the ability to analyze market trends. Occasional travel and after-hours work may be required.

Qualifications

• Minimum 5 years’ experience in hotel sales, luxury hospitality, or tourism sales.
• Proven experience managing travel agent and tour operator relationships.
• Experience developing sales strategies that drive revenue and occupancy.
• Experience with group bookings, exclusive-use bookings, and high-value guests.
• International sales and market development experience advantageous.
• Experience attending trade shows, roadshows, sales trips, and networking events.

Responsibilities

• Develop and implement hotel sales strategies to increase occupancy and revenue.
• Build and maintain strong relationships with local and international travel agents, tour operators, DMCs, concierge networks, and luxury travel partners.
• Grow business from key markets, including the USA, UK, Germany, and South Africa.
• Identify new markets, sales channels, and business opportunities to support hotel occupancy.
• Plan and attend trade shows, roadshows, networking events, webinars, and sales trips.
• Manage group enquiries, exclusive-use bookings, and special events until handover to the operational team.
• Coordinate site inspections, educational visits, and familiarisation trips for travel partners and media.
• Work closely with Reservations, Revenue, Marketing, and Operations to achieve sales and occupancy targets.
• Monitor sales activity, agent performance, new business, and conversion rates.
• Conduct competitor and market analysis within the luxury travel and hospitality industry.

Skills

Sales strategy

Relationship building

Negotiation

Networking

Market development

Presentation

Analytical thinking

fluency in Afrikaans/English

Education

Hospitality/ Tourism/ Marketing/ Business degree

Tools

CRM

Hotel reservation system

Job description

Reference:11329 MLR

Consultant:Michelle le Roux

Job Description

• Develop and implement hotel sales strategies to increase occupancy and revenue.
• Build and maintain strong relationships with local and international travel agents, tour operators, DMCs, concierge networks, and luxury travel partners.
• Grow business from key markets, including the USA, UK, Germany, and South Africa.
• Identify new markets, sales channels, and business opportunities to support hotel occupancy.
• Plan and attend trade shows, roadshows, networking events, webinars, and sales trips.
• Manage group enquiries, exclusive-use bookings, and special events until handover to the operational team.
• Coordinate site inspections, educational visits, and familiarisation trips for travel partners and media.
• Work closely with Reservations, Revenue, Marketing, and Operations to achieve sales and occupancy targets.
• Monitor sales activity, agent performance, new business, and conversion rates.
• Conduct competitor and market analysis within the luxury travel and hospitality industry.

Qualifications

• Relevant tertiary qualification in Hospitality Management, Tourism, Marketing, Business Management, or a related field advantageous.
• Minimum 5 years’ experience in hotel sales, luxury hospitality, or tourism sales.
• Proven experience managing travel agent and tour operator relationships.
• Experience developing sales strategies that drive revenue and occupancy.
• Experience with group bookings, exclusive-use bookings, and high-value guests.
• International sales and market development experience advantageous.
• Experience attending trade shows, roadshows, sales trips, and networking events.
• CRM and hotel reservation system experience advantageous.
• Strong sales, negotiation, presentation, and networking skills.
• Good commercial and financial understanding, including the ability to analyse sales data and market trends.
• Knowledge of hotel revenue management principles.
• Excellent Afrikaans and English communication skills.
• Results-driven, proactive, highly organised, and able to work independently.
• Willing to work outside normal hours, including weekends and public holidays when required.