Luxury Brand Marketing & Digital Lead

Exceed Human Resource Consultants; Hermanus; On-site; ZAR 420,000 - 780,000; Full time

Job summary

Exceed Human Resource Consultants seeks an experienced Digital Marketing Lead to drive B2C/B2B campaigns across channels. You will manage content calendars, website updates and CRM initiatives while ensuring premium brand communication.

You will craft engaging copy, coordinate product launches, events, and activations, and collaborate with agencies and cross-functional teams. Strong analytics and storytelling are essential for optimizing performance.

Qualifications

• Degree, diploma or certification in Marketing, Communications, Digital Marketing or a related field preferred.
• 5–8 years' relevant marketing experience, including hands-on digital marketing responsibilities.
• Experience managing social media, websites, content calendars and email campaigns.
• Strong CRM experience, including customer segmentation and lifecycle marketing.
• Excellent copywriting, content creation and storytelling skills.
• Experience in premium, luxury, hospitality, wine or lifestyle brands preferred.
• Proficiency in Canva, CMS platforms and digital marketing tools.
• Experience with digital analytics, reporting and campaign optimisation.

Responsibilities

• Manage social media platforms, content calendars and digital marketing activities.
• Develop and execute digital campaigns, email marketing and CRM initiatives.
• Oversee customer segmentation, lifecycle marketing and database management.
• Manage website content and ensure consistent brand communication.
• Create engaging content, copywriting and digital marketing materials.
• Coordinate marketing campaigns, product launches, events and activations.
• Support trade marketing, promotional materials and B2B initiatives.
• Collaborate with agencies, suppliers and external marketing partners.
• Work with sales, hospitality and operational teams on marketing initiatives.
• Monitor campaign performance, analyse customer data and optimise marketing activities.
• Maintain marketing calendars, campaign trackers and digital assets.

Skills

Content marketing

Social media

CRM

Copywriting

Analytics

Campaign management

Project management

Brand storytelling

Education

Marketing qualification

Tools

Canva

CMS platforms

HubSpot

Google Analytics

Job description

Exceed Human Resource Consultants seeks an experienced Digital Marketing Lead to drive B2C/B2B campaigns across channels. You will manage content calendars, website updates and CRM initiatives while ensuring premium brand communication.

You will craft engaging copy, coordinate product launches, events, and activations, and collaborate with agencies and cross-functional teams. Strong analytics and storytelling are essential for optimizing performance.