Growth-Driven Consumer Brand Manager

LSV Personnel; Johannesburg; Vor Ort; ZAR 540.000 - 780.000; Vollzeit

Zusammenfassung

LSV Personnel seeks a consumer marketing professional to drive campaigns across digital, social, and traditional media in a dynamic FMCG environment. You will translate brand strategy into compelling messages, lead influencer marketing and activations, and own digital platforms, content calendars, and performance campaigns.

You will map the consumer journey, engage in loyalty-building initiatives, and collaborate with agencies and research firms to ensure compliant, impactful executions.

Qualifikationen

• Degree in Marketing, Communications, or Business is required.
• 3–5 years in consumer brand management, FMCG/OTC experience advantageous.
• Portfolio or case studies demonstrating results required.
• Skills include digital marketing, consumer insights, social media management, agency management, and campaign execution.

Aufgaben

• Develop consumer campaigns across digital, social, and traditional media.
• Translate brand strategy into compelling consumer messages.
• Lead influencer marketing, PR, and activations.
• Own digital platforms: content calendars, social media, websites.
• Run performance campaigns (SEO, SEM, paid social, programmatic).
• Map the consumer journey and identify loyalty-building interventions.
• Execute in-store activations, promotions, and partnerships with retail.
• Develop consumer education materials (leaflets, videos, online content).
• Partner with agencies, research firms, and creative vendors for execution.
• Ensure compliance with SAHPRA and ASA codes.

Kenntnisse

Digital marketing

Consumer insights

Social media management

Agency management

Campaign execution

Ausbildung

Degree in Marketing, Communications, or Business

Jobbeschreibung

LSV Personnel seeks a consumer marketing professional to drive campaigns across digital, social, and traditional media in a dynamic FMCG environment. You will translate brand strategy into compelling messages, lead influencer marketing and activations, and own digital platforms, content calendars, and performance campaigns.

You will map the consumer journey, engage in loyalty-building initiatives, and collaborate with agencies and research firms to ensure compliant, impactful executions.