Remote Luxury Brand Director — Social & E-commerce

Placements24; Sandton; Hybrid; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Remote work flexibility

Executive-level benefits

Professional development and growth

Job summary

Placements24, a leading luxury e-commerce brand, seeks a Senior Social Media & E-commerce Brand Manager to lead brand strategy across social and online retail initiatives. The role offers remote work and a chance to shape premium brand perception while driving engagement and sales.

The ideal candidate has 6+ years in luxury brand marketing, proven success in high-impact campaigns, and strong leadership abilities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 6+ years in brand management, social media marketing, or digital marketing with luxury e-commerce focus.
• Proven track record in developing and executing impactful social media and brand strategies.
• Expertise in social media management tools, analytics platforms, and advertising interfaces.
• Strong understanding of e-commerce operations, customer journey mapping, and conversion optimization.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand vision and e-commerce objectives.
• Oversee creation of high-quality, on-brand content across social channels with a consistent narrative.
• Manage and optimize paid social campaigns to drive reach, engagement, traffic, and conversions.
• Analyze performance data, identify trends, and provide actionable insights to optimize campaigns.
• Collaborate with marketing, creative, product, and sales teams for cohesive messaging and campaigns.
• Build and nurture a strong online community and engage with customers.
• Develop and manage influencer marketing strategies with key opinion leaders.
• Monitor market trends, competitor activity and customer feedback to identify opportunities and threats.
• Manage the social media budget and report performance metrics timely.
• Stay current with emerging platforms and best practices.

Skills

Luxury branding

Social media marketing

Brand strategy

Data-driven decision making

Team leadership

Education

Bachelor's degree in Marketing/Communications/Business

MBA or Master's degree (plus)

Tools

Social media management tools

Analytics platforms

Advertising platforms (Meta, Google)

Job description

Placements24, a leading luxury e-commerce brand, seeks a Senior Social Media & E-commerce Brand Manager to lead brand strategy across social and online retail initiatives. The role offers remote work and a chance to shape premium brand perception while driving engagement and sales.

The ideal candidate has 6+ years in luxury brand marketing, proven success in high-impact campaigns, and strong leadership abilities.