LinkedIn Paid Social Lead - B2B Growth & ABM

Kayleigh Jade Herron; Johannesburg; On-site; ZAR 540,000 - 900,000; Full time

Job summary

Kayleigh Jade Herron on behalf of our client, a global education group, is seeking an experienced Senior Paid Social Specialist to own LinkedIn campaigns across multiple business units, with a strong B2B focus.

You will shape paid media strategy, target professional audiences, and drive measurable outcomes through testing, optimization, and cross-channel collaboration in an international environment.

Qualifications

• 5 to 8 years in paid social with LinkedIn focus.
• B2B marketing experience.
• Strong analytics skills.
• LinkedIn Marketing Labs certifications are a plus.

Responsibilities

• Own LinkedIn strategy and campaign management.
• Build audience targeting by job title, industry and matched audiences, including account-based campaigns.
• Run lead generation forms integrated with the CRM.
• Write creative briefs and run creative testing.
• Manage budget pacing.
• Report performance and share insights with account owners.
• Provide secondary cover on Meta.

Skills

Paid social

LinkedIn focus

B2B marketing

Analytics

Tools

LinkedIn Campaign Manager

Meta Ads Manager

Job description

Kayleigh Jade Herron on behalf of our client, a global education group, is seeking an experienced Senior Paid Social Specialist to own LinkedIn campaigns across multiple business units, with a strong B2B focus.

You will shape paid media strategy, target professional audiences, and drive measurable outcomes through testing, optimization, and cross-channel collaboration in an international environment.