Senior LinkedIn Paid Social Strategist (B2B)

ManpowerGroup Malta; Gauteng; Vor Ort; ZAR 540.000 - 900.000; Vollzeit

Zusammenfassung

ManpowerGroup Malta is seeking a seasoned Paid Social Specialist to own the LinkedIn strategy and campaign management for B2B campaigns. You will build precise audience targeting, run lead generation forms integrated with CRM, and develop creative briefs while testing concepts and managing budgets.

You’ll report performance insights to account owners and provide secondary support on Meta. The ideal candidate has 5–8 years in paid social with strong LinkedIn emphasis, B2B experience, and solid

Qualifikationen

• 5–8 years in paid social with at least 3 years LinkedIn focus.
• B2B experience.
• Working knowledge of Meta platforms.
• Strong analytics skills.
• LinkedIn Marketing Labs certifications are an advantage.

Aufgaben

• Own LinkedIn strategy and campaign management.
• Build audience targeting by job title, industry and matched audiences, including account-based campaigns.
• Run lead generation forms integrated with the CRM.
• Write creative briefs and run creative testing.
• Manage budget pacing.
• Report performance and share insights with account owners.
• Provide secondary cover on Meta.

Kenntnisse

LinkedIn advertising

Paid social strategy

B2B marketing

Analytics

Tools

Meta Ads Manager

CRM integration

Jobbeschreibung

ManpowerGroup Malta is seeking a seasoned Paid Social Specialist to own the LinkedIn strategy and campaign management for B2B campaigns. You will build precise audience targeting, run lead generation forms integrated with CRM, and develop creative briefs while testing concepts and managing budgets.

You’ll report performance insights to account owners and provide secondary support on Meta. The ideal candidate has 5–8 years in paid social with strong LinkedIn emphasis, B2B experience, and solid