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Job summary
A leading digital marketing firm seeks a Senior Paid Social / Paid Media Specialist to drive innovative paid social strategies for Meta and LinkedIn. The ideal candidate has 5+ years of experience with proven results in e-commerce and lead generation. Responsibilities include overseeing campaign performance, optimizing strategies based on data, and collaborating with internal teams to enhance overall effectiveness. This is a hybrid role based in Cape Town, South Africa, offering opportunities for professional growth.
Qualifications
5+ years hands-on experience in paid social / paid media.
Advanced experience with Meta Ads and strong LinkedIn Ads skills.
Proven results across ecommerce and lead generation accounts.
Comfortable owning accounts independently.
Responsibilities
Own end-to-end paid social strategy across multiple accounts.
Analyse performance across the full funnel.
Act as a trusted senior advisor to clients.
Collaborate with internal teams for optimal performance.
Skills
Meta Ads expertise
LinkedIn Ads experience
E-commerce marketing
CRM integration
Cross-team collaboration
Tools
GA4
GTM
Dripify
Job description
A leading digital marketing firm seeks a Senior Paid Social / Paid Media Specialist to drive innovative paid social strategies for Meta and LinkedIn. The ideal candidate has 5+ years of experience with proven results in e-commerce and lead generation. Responsibilities include overseeing campaign performance, optimizing strategies based on data, and collaborating with internal teams to enhance overall effectiveness. This is a hybrid role based in Cape Town, South Africa, offering opportunities for professional growth.