Senior Paid Social Specialist, LinkedIn

Manpower Group; Gauteng; In loco; ZAR 540.000 - 900.000; Tempo pieno

Descrizione del lavoro

ManpowerGroup Malta is seeking a seasoned Paid Social Specialist to own the LinkedIn strategy and campaign management for B2B campaigns. You will build precise audience targeting, run lead generation forms integrated with CRM, and develop creative briefs while testing concepts and managing budgets.

You’ll report performance insights to account owners and provide secondary support on Meta. The ideal candidate has 5–8 years in paid social with strong LinkedIn emphasis, B2B experience, and solid

Competenze

• 5–8 years in paid social with at least 3 years LinkedIn focus.
• B2B experience.
• Working knowledge of Meta platforms.
• Strong analytics skills.
• LinkedIn Marketing Labs certifications are an advantage.

Mansioni

• Own LinkedIn strategy and campaign management.
• Build audience targeting by job title, industry and matched audiences, including account-based campaigns.
• Run lead generation forms integrated with the CRM.
• Write creative briefs and run creative testing.
• Manage budget pacing.
• Report performance and share insights with account owners.
• Provide secondary cover on Meta.

Conoscenze

LinkedIn advertising

Paid social strategy

B2B marketing

Analytics

Strumenti

Meta Ads Manager

CRM integration

Descrizione del lavoro

Key responsibilities

• Own LinkedIn strategy and campaign management.
• Build audience targeting by job title, industry and matched audiences, including account-based campaigns.
• Run lead generation forms integrated with the CRM.
• Write creative briefs and run creative testing.
• Manage budget pacing.
• Report performance and share insights with account owners.
• Provide secondary cover on Meta.

Requirements

• 5 to 8 years in paid social, including at least 3 years with heavy LinkedIn focus.
• B2B experience.
• Working knowledge of Meta.
• Strong analytics skills.
• LinkedIn Marketing Labs certifications are an advantage.

Ideal Candidate

• Agency experience and comfort wearing multiple hats are essential.
• Experience in higher education or ed-tech is an advantage.

Please note that only shortlisted candidates will be contacted.