Remote Paid Media Lead for B2B Growth & ROAS

Blacksmith Agency LLC; South Africa; Remote; ZAR 1,161,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager to own paid media for B2B clients. You will lead Google Ads, Meta, LinkedIn and Microsoft Ads campaigns, allocate budgets, test creatives, and report on performance on weekly calls with clients.

You bring 3+ years hands-on experience with Google Ads and Meta, a track record of improving ROAS, CPA or pipeline metrics, agency experience across multiple clients, and clear spoken English with US clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Record of moving ROAS, CPA or pipeline numbers.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• Develop 90 day and quarterly roadmaps for each client and explain the numbers on calls.
• Account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

Campaign optimization

Budget management

Conversion tracking

Agency experience

Client communication

Tools

GA4

Google Tag Manager

Facebook Pixel

Job description

Blacksmith Agency is seeking a Paid Media Manager to own paid media for B2B clients. You will lead Google Ads, Meta, LinkedIn and Microsoft Ads campaigns, allocate budgets, test creatives, and report on performance on weekly calls with clients.

You bring 3+ years hands-on experience with Google Ads and Meta, a track record of improving ROAS, CPA or pipeline metrics, agency experience across multiple clients, and clear spoken English with US clients on live calls.