Lifecycle Campaign Architect — Multi-Channel Growth

Core; Gauteng; On-site; ZAR 550,000 - 700,000; Full time

Job summary

Core Group and iStore seeks a seasoned Tactical Campaign Manager to design and execute targeted digital campaigns that drive engagement, retention, conversions, and revenue from our existing customer base.

You will blend strategy, execution, and data to translate customer insights into high-impact campaigns across Email, SMS, WhatsApp, in-app messaging, push notifications, and more, partnering with creative, data, and product teams to optimise the customer lifecycle.

Qualifications

• 4–6+ years in CRM, lifecycle, or digital campaigns in a B2C setting.
• Experience managing multi-channel campaigns: Email, SMS, WhatsApp; app experience a plus.
• Proficient in CRM or marketing automation platforms.
• Strong analytical skills and experience with data tools.
• Track record in retention and upsell campaigns.
• Excellent project management and communication across teams.
• Test-and-learn mindset with bias for action.
• Graphic design and copywriting skills are a plus.

Responsibilities

• Plan, build, and execute multi-channel campaigns to boost engagement and revenue.
• Own tactical planning and execution across Email, SMS, WhatsApp, and push channels.
• Collaborate with content, design, and product marketing for consistent messaging.
• Brief design team and copywriter.
• Analyze campaign performance and optimize based on data and customer behavior.
• Identify segmentation strategies for personalized communications.
• Conduct A/B testing on message formats, timing, and offers.
• Monitor delivery and compliance across channels.
• Stay current on lifecycle marketing trends and martech platforms.

Skills

CRM management

Lifecycle marketing

Digital campaigns

Multi-channel

Data analytics

Project management

Communication

A/B testing

Cross-functional teamwork

Copywriting

Job description

Core Group and iStore seeks a seasoned Tactical Campaign Manager to design and execute targeted digital campaigns that drive engagement, retention, conversions, and revenue from our existing customer base.

You will blend strategy, execution, and data to translate customer insights into high-impact campaigns across Email, SMS, WhatsApp, in-app messaging, push notifications, and more, partnering with creative, data, and product teams to optimise the customer lifecycle.