Digital Campaign Manager

Mondia; Johannesburg; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Mondia in Johannesburg is seeking a digital marketing lead to plan, implement, and optimize campaigns across SMS, USSD, BTL, social media, and performance-based channels.

You will develop strategies, manage always-on and seasonal campaigns, analyze ROI and KPIs, collaborate with agencies, and stay ahead of digital trends.

Qualifications

• Bachelor's degree in Marketing, Media Management or similar qualification in relevant field.
• Solid knowledge of website, marketing and BI analytics tools (e.g. Google Analytics, Tableau, Mixpanel, Matomo)
• Demonstrable experience in leading marketing campaigns from the idea stage through to their execution and implementation
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies
• In-depth knowledge of SMS campaigns as well as various digital and BTL marketing platforms, best practices, and website analytics.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Highly creative with excellent analytical abilities.

Responsibilities

• Plan, implement, track and optimize digital marketing campaigns across all channels (SMS, USSD, BTL, social media).
• Drive and optimize campaigns based on KPI requirements.
• Design and oversee integrated digital and BTL campaigns including programmatic & display advertising and social media.
• Develop campaign strategies for multiple products/services focusing on acquisition and engagement KPIs.
• Manage always-on and seasonal campaigns for multiple digital products on a daily basis.
• Develop and maintain a social media presence for key services across channels.
• Measure and report performance of campaigns against ROI and KPI targets.

Skills

Campaign management

Analytics tools

Communication skills

Digital marketing

Social media marketing

SMS campaigns

Creative thinking

Audience targeting

Vendor collaboration

Education

Bachelor's degree in Marketing/Media Management

Tools

Google Analytics

Tableau

Mixpanel

Matomo

Job description

Responsible for planning, implementing, tracking and optimizing our digital marketing campaigns across all digital channels, incl. but not limited to SMS, USSD, BTL as well as social media and performance-based campaigns.

• Drive and optimize digital campaigns based on KPI requirements
• Design and oversee all aspects of our integrated digital and BTL marketing campaigns, including programmatic & display advertising campaigns as well as social media.
• Develop campaign strategies and plans for multiple products and services offered to our clients for a focus not only on acquisition but also engagement KPIs.
• Manage always-on and seasonal marketing campaigns for multiple digital products and services on a daily basis.
• Develop and maintaining a social media presence for key services across all channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Coordinate with advertising and media experts to improve marketing results.
• Evaluate important campaign metrics that affect our website traffic, revenue targets, and target audience.
• Work with the marketing team to brainstorm new and innovative growth strategies.
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and trends. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• Minimum Bachelor's degree in Marketing, Media Management or similar qualification in relevant field.
• Solid knowledge of website, marketing and BI analytics tools (e.g. Google Analytics, Tableau, Mixpanel, Matomo)
• Demonstrable experience in leading marketing campaigns from the idea stage through to their execution and implementation
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies i
• In-depth knowledge of SMS campaigns as well as various digital and BTL marketing platforms, best practices, and website analytics.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Highly creative with excellent analytical abilities.