Tactical Campaign Manager

Core; Gauteng; On-site; ZAR 550,000 - 700,000; Full time

Job summary

Core Group and iStore seeks a seasoned Tactical Campaign Manager to design and execute targeted digital campaigns that drive engagement, retention, conversions, and revenue from our existing customer base.

You will blend strategy, execution, and data to translate customer insights into high-impact campaigns across Email, SMS, WhatsApp, in-app messaging, push notifications, and more, partnering with creative, data, and product teams to optimise the customer lifecycle.

Qualifications

• 4–6+ years in CRM, lifecycle, or digital campaigns in a B2C setting.
• Experience managing multi-channel campaigns: Email, SMS, WhatsApp; app experience a plus.
• Proficient in CRM or marketing automation platforms.
• Strong analytical skills and experience with data tools.
• Track record in retention and upsell campaigns.
• Excellent project management and communication across teams.
• Test-and-learn mindset with bias for action.
• Graphic design and copywriting skills are a plus.

Responsibilities

• Plan, build, and execute multi-channel campaigns to boost engagement and revenue.
• Own tactical planning and execution across Email, SMS, WhatsApp, and push channels.
• Collaborate with content, design, and product marketing for consistent messaging.
• Brief design team and copywriter.
• Analyze campaign performance and optimize based on data and customer behavior.
• Identify segmentation strategies for personalized communications.
• Conduct A/B testing on message formats, timing, and offers.
• Monitor delivery and compliance across channels.
• Stay current on lifecycle marketing trends and martech platforms.

Skills

CRM management

Lifecycle marketing

Digital campaigns

Multi-channel

Data analytics

Project management

Communication

A/B testing

Cross-functional teamwork

Copywriting

Job description

Core Group and iStore requires an experienced and performance-drivenTactical Campaign Managerto design andexecutetargeted digital campaignsaimed atdriving engagement, retention, conversions, and revenue growth ofour existing customer base, whilst enhancing the overall customer experience with our brand.

This role is perfect for someone who enjoys the intersection ofstrategy, execution, and data. Someone who knows how to translate customer insights and business goals intohigh-impact digital campaignsacross Email, SMS, WhatsApp, in-app messaging, push notifications, and more. You’ll collaborate closely with our creative, data and product teams to drive results across the customer lifecycle.

Key Responsibilities

• Plan, build, and executemulti-channel marketing campaignstoincreasecustomer engagement, retention, and revenue uplift.
• Own thetactical planning and executionof campaigns acrossEmail, SMS,
• WhatsApp, push notifications, and other owned digital channels.
• Partner with content, design, and product marketing teams to ensuremessageconsistency and relevance.
• Briefing a design team and copywriter.
• Analyse campaign performance using CRM and analytics tools;optimize basedon resultsand customer behaviour.
• Identify and implementcustomer segmentation strategiesto deliver personalizedand targeted communications.
• ConductA/B testingon message formats, timing, frequency, and offers to drive
• continuous improvement.
• Monitor campaign delivery and compliance (especially across SMS and
• WhatsApp).
• Stay current on best practices and trends in lifecycle marketing, retentionstrategies, and martech platforms.

Requirements

• 4–6+ years inCRM, lifecycle, or digital campaign management– ideally inaB2C business.
• Strong experience managingmulti-channel campaigns– especiallyEmail,SMS, and WhatsApp. Experience with an App would be an advantage.
• Proficient in CRM or marketing automation platforms.
• Solid analytical skills and experience working with data tools.
• Demonstrated success inretention and upsell campaigns.
• Strong project management skills with attention to detail and executiontimelines.
• Good communicator, with an ability to work cross-functionally with multiplestakeholders in a fast-paced environment.
• A test-and-learn mindset with a bias for action.
• Graphic design and copywriting skills / experience would be an advantage.