Lifecycle Marketing Lead: Email, SMS & Growth Strategy

Quona Capital

Cape Town

On-site

ZAR 900,000 - 1,300,000

Full time

14 days+

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Job summary

Lula in Cape Town is seeking a Direct Marketing Manager to lead the direct-to-consumer strategy across the full customer lifecycle. The role owns the performance of email, SMS, WhatsApp, push notifications and outbound communications to drive acquisition, activation and engagement.

Working with Product, Sales, Credit, Data and Growth Marketing, you will develop data-driven lifecycle strategies, build scalable automated journeys and continuously optimise performance to maximise customer lifetime

Qualifications

5+ years of CRM, lifecycle, or direct marketing experience.
Experience managing multi-channel customer communication programs.
Proven ability to analyze data and make commercial recommendations.
Strong stakeholder management and cross-functional collaboration.

Responsibilities

Develop and execute Lula's direct marketing strategy across the customer lifecycle.
Own and optimise journeys across email, SMS, WhatsApp, push notifications, and other direct channels.
Lead lifecycle marketing, automation, segmentation and personalisation initiatives.
Drive performance improvements through data analysis, experimentation and conversion optimisation.
Partner with Product, Sales, Credit, Data and Growth Marketing teams to deliver integrated strategies.
Ensure data governance, compliance and platform management across all direct marketing activities.
Monitor and report on channel performance with actionable insights.
Lead and develop the Direct Marketing team.