Lecturer in Digital Marketing

Placements24; Stellenbosch; Hybrid; ZAR 520,000 - 760,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary package

Research funding opportunities

Pension fund contributions

Medical aid contributions

Job summary

Placements24 in Stellenbosch, Western Cape, seeks an experienced Lecturer in Digital Marketing to join a leading higher learning institution. The role combines on-campus teaching with remote preparation and administrative duties across SEO, SEM, social media, content marketing, and email marketing.

You will develop and update course content, assess student work, supervise projects, and contribute to research and the department's profile, while fostering industry collaborations for graduate

Qualifications

• Master's degree or PhD in Marketing, Digital Marketing, Business Administration, or related field.
• Proven experience teaching digital marketing at tertiary level or strong industry experience with academic background.
• Deep knowledge of Google Analytics, Facebook Ads Manager and SEO tools.

Responsibilities

• Deliver lectures and practical sessions to undergraduate and postgraduate students.
• Develop, review and update course materials, syllabi, and assessments.
• Conduct research in digital marketing and contribute to conferences.
• Supervise student projects, dissertations and internships.
• Assess student performance through exams, assignments and presentations.
• Contribute to departmental administration and curriculum development.
• Foster industry connections to enhance learning and employability.
• Mentor and guide students on academics and careers.

Skills

Teaching at tertiary level

Research & publications

Communication & presentation

Remote/online teaching

Education

Master's degree or PhD in Marketing or related field

Tools

Google Analytics

Facebook Ads Manager

SEO tools

Job description

About the Role

Our client, a leading institution of higher learning, is seeking an engaging and experienced Lecturer in Digital Marketing to join their esteemed faculty. This role involves delivering high-quality education in the dynamic field of digital marketing, covering areas such as SEO, SEM, social media marketing, content marketing, and email marketing. The position offers a hybrid work arrangement, combining on-campus teaching with remote preparation and administrative tasks. The successful candidate will be responsible for developing and updating course content, assessing student work, and contributing to the academic and research profile of the department. This is an excellent opportunity for a seasoned professional to share their expertise and shape the next generation of digital marketing leaders in Stellenbosch, Western Cape .

Key Responsibilities

• Deliver engaging lectures and practical sessions on digital marketing principles and strategies to undergraduate and postgraduate students.
• Develop, review, and update course materials, syllabi, and assessment tools to ensure relevance and alignment with industry trends.
• Conduct research in digital marketing and related fields, aiming for publication and presentation at academic conferences.
• Supervise student projects, dissertations, and internships related to digital marketing.
• Assess student performance through examinations, assignments, presentations, and class participation.
• Contribute to departmental administration, committee work, and curriculum development initiatives.
• Foster industry connections and collaborations to enhance student learning experiences and employability.
• Mentor and guide students, providing academic and career advice.

Requirements

• A Master's degree or PhD in Marketing, Digital Marketing, Business Administration, or a related field.
• Proven experience in teaching digital marketing at the tertiary level, or significant industry experience with a strong academic background.
• Deep knowledge of current digital marketing tools, platforms, and best practices (e.g., Google Analytics, Facebook Ads Manager, SEO tools).
• Demonstrated research potential or track record in the field of marketing.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively in both face-to-face and remote/online teaching environments.
• Strong organizational skills and the ability to manage multiple responsibilities.
• Commitment to student success and academic excellence.

Benefits

• Hybrid work model offering flexibility between campus and remote work.
• Competitive salary package and benefits.
• Opportunities for research funding and academic development.
• Access to excellent university facilities and resources in Stellenbosch, Western Cape .
• Pension fund and medical aid contributions.
• A vibrant and intellectually stimulating academic environment.