Lead Social Media Marketing Specialist

Placements24; Rustenburg; Hybrid; ZAR 520,000 - 880,000; Full time

Benefits offered by this job

100% remote work

Growth opportunities

Collaborative virtual team

Brand impact opportunities

Job summary

Placements24 seeks a highly creative Lead Social Media Marketing Specialist to spearhead social media initiatives from anywhere within South Africa. The role involves developing strategies that boost brand awareness, drive engagement, and generate leads.

You will manage channels, create compelling content, analyze metrics, and collaborate with marketing, design, and product teams to ensure consistency. The ideal candidate has 5+ years in social media marketing, including leadership, with strong

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Minimum of 5 years in social media marketing with at least 2 years in leadership.
• Proven track record of measurable results through social media strategies.
• Deep knowledge of major platforms, analytics, and ads capabilities.
• Excellent content creation and copywriting with strong visuals.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Manage company presence across Facebook, Instagram, LinkedIn, TikTok, and more.
• Create, curate, and schedule engaging content including text, image, and video.
• Monitor trends, competitors, and conversations.
• Engage with online communities and respond to comments promptly.
• Plan and run paid social campaigns with budgets and optimization.
• Analyze data and report on engagement, reach, and conversions.
• Collaborate with marketing, design, and product teams for brand consistency.
• Identify influencers and brand advocates.
• Stay updated on social media best practices and platform updates.

Skills

Social media marketing

Leadership

Content creation

Copywriting

Analytics

Paid social campaigns

Budget management

Stakeholder management

Remote work

Influencer relations

Education

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Tools

Canva

Adobe Creative Suite

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is looking for a highly creative and strategic Lead Social Media Marketing Specialist to spearhead their social media initiatives. This is a fully remote position, allowing you to contribute your expertise from anywhere within South Africa. As the Lead Specialist, you will be responsible for developing and executing innovative social media strategies that enhance brand awareness, drive engagement, and generate leads. You will manage social media channels, create compelling content, and analyze performance metrics to continuously refine our approach. This role demands a deep understanding of social media trends, platform algorithms, and best practices for engaging diverse online communities. If you are a visionary social media expert passionate about building brands and connecting with audiences in the digital realm, this remote-first role offers a unique opportunity to make a significant impact.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Manage and grow the company's presence across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and high-quality content, including text, image, and video.
• Monitor social media channels for industry trends, competitor activities, and relevant conversations.
• Engage with the online community, respond to comments and messages in a timely and professional manner.
• Plan and execute paid social media campaigns, managing budgets and optimizing for performance.
• Analyze social media data and generate reports on key metrics such as engagement, reach, and conversions.
• Collaborate with internal teams (marketing, design, product) to ensure brand consistency and campaign alignment.
• Identify and nurture relationships with influencers and brand advocates.
• Stay up-to-date with the latest social media best practices, tools, and platform updates.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in social media marketing, with at least 2 years in a leadership or lead role.
• Proven track record of developing and executing successful social media strategies that drive measurable results.
• In-depth knowledge of major social media platforms, their analytics, and advertising capabilities.
• Excellent content creation and copywriting skills, with a keen eye for visual aesthetics.
• Strong analytical skills and experience with social media analytics tools.
• Experience managing paid social media campaigns and budgets.
• Exceptional communication, interpersonal, and stakeholder management skills.
• Ability to thrive in a fully remote work environment and manage multiple projects simultaneously.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Benefits

• A competitive annual salary of ZAR .
• 100% remote working opportunity, providing ultimate flexibility.
• Be part of a forward-thinking company dedicated to digital innovation.
• Opportunities for professional growth and skill development.
• Creative freedom to shape impactful social media campaigns.
• Collaborative virtual team environment.
• Direct impact on brand visibility and customer engagement.