Lead Social Media & Content Creator

Placements24; Cape Town; Hybrid; ZAR 450,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Professional development

Health benefits

Creative remote culture

Job summary

Placements24 in Cape Town is seeking a Lead Social Media & Content Creator to spearhead the client’s digital presence. You will craft the voice, produce engaging content across Instagram, Facebook, TikTok, LinkedIn and Twitter, and drive traffic and conversions through compelling storytelling.

You’ll own the content calendar, monitor trends, collaborate with marketing and design teams, and report on performance while exploring new formats to boost engagement in a remote-first setup.

Qualifications

• Proven experience as Social Media Manager or Content Creator with a strong portfolio.
• Strong copywriting, editing and visual storytelling skills.
• Proficiency with content creation tools and analytics platforms.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand goals.
• Create high-quality content (graphics, video, copy) for Instagram, Facebook, TikTok, LinkedIn and Twitter.
• Manage content calendar and ensure timely posting across channels.
• Engage with online community; respond to comments and messages.
• Monitor trends and apply insights to improve strategy.
• Collaborate with marketing, design and product teams for consistency.
• Analyze performance metrics and report insights regularly.
• Experiment with new formats to drive engagement and growth.
• Manage paid social campaigns to boost reach and conversions.

Skills

Portfolio

Proven experience

Copywriting

Content creation tools

Social platforms

Analytics tools

Digital marketing

Independent worker

Communication

Tools

Adobe Creative Suite

Canva

Video editing software

Job description

About the Role

Our client, a vibrant lifestyle brand, is seeking an innovative and highly creative Lead Social Media & Content Creator to spearhead their digital presence from **Cape Town, Western Cape**. This role is crucial for amplifying our client's brand story, fostering community engagement, and driving traffic and conversions through compelling digital content. As a remote-first position, you will have the autonomy to shape and execute our social media and content strategy from anywhere, contributing significantly to our client's growth. We are looking for an individual who is passionate about storytelling, stays ahead of digital trends, and can translate brand vision into engaging content across various platforms. You will be responsible for conceptualizing, producing, and distributing content that resonates with our target audience and achieves measurable marketing objectives. This is a fantastic opportunity to shape the voice of a beloved brand in the digital space and influence its online trajectory. Your creativity and strategic thinking will be key to success in this role.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand goals and marketing objectives.
• Create high-quality, engaging content (including graphics, videos, and written copy) for platforms such as Instagram, Facebook, TikTok, LinkedIn, and Twitter.
• Manage the social media content calendar, ensuring consistent and timely posting across all channels.
• Engage with the online community, respond to comments and messages, and foster positive brand interactions.
• Monitor social media trends, tools, and applications, and apply that knowledge to improve strategy and execution.
• Collaborate with marketing, design, and product teams to ensure content consistency and brand messaging.
• Analyze social media performance metrics and provide regular reports on key insights and recommendations.
• Experiment with new content formats and platform features to drive innovation and engagement.
• Manage paid social media advertising campaigns to boost reach and conversions.

Requirements

• Proven experience as a Social Media Manager, Content Creator, or similar role, with a strong portfolio showcasing creative work.
• Demonstrable success in growing social media presence and engagement for a brand.
• Excellent copywriting, editing, and visual storytelling skills.
• Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
• In-depth knowledge of major social media platforms and their best practices.
• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of digital marketing principles and SEO.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Excellent communication and collaboration skills.
• A creative mindset with a keen eye for detail.

Benefits

• Competitive salary and potential for performance bonuses.
• Remote work flexibility, allowing you to work from **Cape Town** or elsewhere.
• Opportunity to shape the digital narrative of a growing brand.
• Access to professional development resources and training.
• Health and wellness benefits.
• A supportive and creative remote work culture.Contribution to exciting marketing campaigns and strategies.