Social Media Marketing Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 180,000 - 320,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary with performance‑or

Job summary

Placements24 is seeking a Social Media Marketing Specialist to join a fully remote South Africa team supporting operations from Mahikeng, North West. You will develop and execute engaging social media strategies, create content, manage ads, monitor metrics, and stay current with trends.

The ideal candidate has 2–4 years in social media marketing, a relevant degree, and strong copywriting skills; experience with Hootsuite, Sprout Social, and GA is preferred.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2–4 years of proven experience in social media marketing, content creation, and community management.
• Demonstrable success in developing and executing social media strategies that drive engagement and growth.
• In-depth knowledge of major social media platforms, their audiences, and best practices.
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Proficiency in social media management and analytics tools (Hootsuite, Buffer, Sprout Social, GA).
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.

Responsibilities

• Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok.
• Create, curate, and schedule engaging content (text, image, video) matching brand voice and goals.
• Monitor channels for trends, conversations, and engagement opportunities.
• Respond to comments, messages, and inquiries professionally to foster a positive community.
• Plan, execute, and optimize paid social advertising campaigns to reach objectives.
• Analyze performance metrics and generate reports with actionable insights.

Skills

Social media strategy

Content creation

Community management

Social media advertising

Analytics & reporting

Copywriting & editing

Remote work discipline

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client, a vibrant and innovative startup in the e-commerce space, is seeking a creative and strategic Social Media Marketing Specialist to join their fully remote team. This position offers the flexibility to work from anywhere in South Africa, supporting the company's operational base in Mahikeng, North West . The specialist will be responsible for developing and executing engaging social media strategies across various platforms to build brand awareness, drive community engagement, and generate leads. You will create compelling content, manage social media advertising campaigns, monitor performance metrics, and stay ahead of the latest social media trends. The ideal candidate is passionate about social media, possesses excellent communication and content creation skills, and thrives in a fast-paced, collaborative remote environment. You will play a key role in shaping the brand's online voice and fostering meaningful connections with its target audience. This is a fantastic opportunity to make a significant impact on a growing brand in a fully remote setting.

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
• Create, curate, and schedule engaging, high-quality content (text, image, video) that aligns with brand voice and marketing goals.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering a positive community.
• Plan, execute, and optimize paid social media advertising campaigns to achieve specific marketing objectives (e.g., reach, engagement, conversions).
• Analyze social media performance metrics and generate regular reports with actionable insights and recommendations.
• Stay up-to-date with the latest social media best practices, tools, and platform updates.
• Collaborate with the marketing team, designers, and other stakeholders to ensure integrated campaign efforts.
• Identify and engage with influencers and brand advocates to expand reach and credibility.
• Manage social media contests, promotions, and other engagement initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2-4 years of proven experience in social media marketing, content creation, and community management.
• Demonstrable success in developing and executing social media strategies that drive engagement and growth.
• In-depth knowledge of major social media platforms, their respective audiences, and best practices.
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Creative mindset with a good eye for visual aesthetics and design.
• Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
• Experience in e-commerce or a related industry is a plus.

Benefits

• Fully remote work arrangement, offering significant flexibility.
• Competitive salary and potential for performance-based bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for professional development, training, and attending industry webinars.
• Be part of an innovative and fast-paced startup culture.
• Generous annual leave and paid time off.
• Company-provided software and tools for remote work.
• Collaborative and supportive virtual team environment.