Lead E-commerce Social Media Specialist

Placements24; Cape Town; Hybrid; ZAR 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Fully remote work

Performance bonuses

Professional development

Zusammenfassung

Placements24 in Cape Town, Western Cape, is seeking an innovative Lead E-commerce Social Media Specialist. The role is remote-first with South Africa-wide flexibility, responsible for driving awareness, engagement, and sales across e-commerce channels.

You will conceptualize, execute, and analyze social media campaigns, manage content across platforms, and optimize paid ads while collaborating with marketing and design teams.

Qualifikationen

• Bachelor's degree in Marketing, Digital Media, Communications or related field.
• 4+ years of proven social media management experience, preferably in e-commerce.
• Record of developing and executing social media strategies that drive engagement and sales.
• Experience with social media ads and ROI optimization.
• Strong content creation, copywriting and basic design skills.
• Ability to analyze data and translate insights into actions.
• Excellent communication, collaboration, and project management skills.

Aufgaben

• Develop and implement a cutting-edge social media strategy for e-commerce.
• Create and manage content across Instagram, Facebook, TikTok, Pinterest, and Twitter.
• Manage social media ad campaigns, budgets, targeting, and ROI.
• Monitor trends, competitors, and feedback for opportunities.
• Analyze performance metrics and report insights to leadership.
• Build an active online community and drive conversions.
• Collaborate with marketing, sales and design teams for brand consistency.
• Stay updated on platform updates and emerging technologies.

Kenntnisse

Social media management

Paid advertising

Content creation

Data analysis

Graphic design basics

Video editing

Project management

Communication

Hootsuite

Buffer

Sprout Social

Ausbildung

Bachelor's degree in Marketing, Digital Media, Communications

Tools

Hootsuite

Buffer

Sprout Social

Jobbeschreibung

About the Role

Our client is on the lookout for an innovative and strategic Lead E-commerce Social Media Specialist to join their growing team in Cape Town, Western Cape. This role is crucial for driving brand awareness, engagement, and sales through compelling social media campaigns specifically tailored for our e-commerce platforms. You will be responsible for conceptualizing, executing, and analyzing all social media activities, ensuring they align with our overall marketing objectives and brand voice. This is a remote-first position, offering flexibility and the opportunity to work from anywhere within South Africa, while contributing to the success of a leading e-commerce business. The ideal candidate thrives in a fast-paced environment and possesses a deep understanding of social media trends and their application in driving e-commerce growth.

Key Responsibilities

• Develop and implement a cutting-edge social media strategy to enhance brand visibility and drive traffic to e-commerce channels.
• Create, curate, and manage engaging content (including visuals, videos, and written copy) across platforms like Instagram, Facebook, TikTok, Pinterest, and Twitter.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance monitoring to maximize ROI.
• Monitor social media trends, competitor activities, and customer feedback to identify opportunities for engagement and growth.
• Analyze social media performance metrics and provide regular reports with actionable insights and recommendations to senior management.
• Build and nurture an active online community, fostering customer loyalty and driving conversions.
• Collaborate with internal teams (marketing, sales, design) to ensure brand consistency and campaign integration.
• Stay updated with the latest social media algorithms, platform updates, and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of proven experience in social media management, specifically within an e-commerce context.
• Demonstrable success in developing and executing social media strategies that drive engagement and sales.
• Expertise in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of paid social media advertising and campaign optimization techniques.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing abilities.
• Proficiency in analyzing data and translating insights into actionable strategies.
• Exceptional communication, collaboration, and project management skills.
• Passion for e-commerce and staying ahead of digital marketing trends.

Benefits

• Fully remote work arrangement, offering significant flexibility.
• Competitive salary based on experience and skills.
• Performance-driven bonuses and incentives.
• Opportunities for continuous professional development and training.
• Contribute to a dynamic and innovative e-commerce brand.
• Access to cutting-edge digital marketing tools and resources.
• Collaborative team environment with regular virtual team-building activities.
• Potential for growth into broader digital marketing roles.