Remote Senior Content Strategist

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a Senior Content Strategist to lead our client's content initiatives from home in a fully remote role. You will define content goals, audiences, calendars, and briefs, collaborating with marketing, SEO, and product teams to optimize for search and user experience.

The ideal candidate has 5+ years in content strategy or digital marketing, strong storytelling, and proven ability to drive engagement and business results in remote environments.

Qualifications

• 5+ years of experience in content strategy, content marketing, or related digital marketing roles.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business goals.
• Strong understanding of SEO, CMS, and analytics platforms.

Responsibilities

• Develop and implement a data-driven content strategy aligned with business objectives and audience needs.
• Conduct content audits, gap analyses, and competitive research to identify opportunities for optimization and creation.
• Define content pillars, themes, and messaging frameworks that support brand storytelling and campaigns.
• Create content calendars, editorial plans, and content briefs for internal and external creators.
• Collaborate with marketing, SEO, and product teams to ensure content is optimized for search and UX.
• Measure and report on content performance and make data-informed recommendations.

Skills

Content strategy

SEO

Analytics

Editing/writing

Remote collaboration

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

CMS

Job description

About the Role

Our client is searching for an experienced and strategic Senior Content Strategist to join their team in a fully remote capacity, based out of Centurion . This role is crucial for developing and executing a comprehensive content strategy that aligns with our client's marketing goals and enhances user engagement across all digital touchpoints. You will be responsible for defining content goals, identifying target audiences, planning content creation, and measuring content performance. The ideal candidate has a deep understanding of SEO, content marketing principles, and audience engagement tactics, with a proven ability to craft compelling narratives that resonate with diverse audiences and drive desired outcomes. This is a fantastic opportunity to lead content initiatives for a forward-thinking organization from the comfort of your own home.

Key Responsibilities

• Develop and implement a data-driven content strategy aligned with business objectives and target audience needs.
• Conduct content audits, gap analyses, and competitive research to identify opportunities for content optimization and creation.
• Define content pillars, themes, and messaging frameworks that support brand storytelling and marketing campaigns.
• Create content calendars, editorial plans, and content briefs for internal and external content creators.
• Collaborate with marketing, SEO, and product teams to ensure content is optimized for search engines and user experience.
• Measure and report on the performance of content initiatives using analytics tools, and make data-informed recommendations for improvement.

Requirements

• 5+ years of experience in content strategy , content marketing, or related digital marketing roles.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business goals.
• Strong understanding of SEO best practices, content management systems (CMS), and analytics platforms (e.g., Google Analytics).
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Experience managing content creation processes and working with cross-functional teams in a remote environment.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.

Benefits

• Highly competitive salary and benefits package.
• Full remote work opportunity, offering maximum flexibility.
• Access to professional development resources and training.
• Collaborative and supportive team culture that values initiative and expertise.
• Opportunities to work on impactful projects with a leading organization.