Key Account Manager

Afrizan Personnel; Gauteng; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Afrizan Personnel is supporting a client in hiring a dynamic Key Account Manager to strengthen market visibility and grow strategic customer relationships across Africa. The role blends B2B sales, account development and compelling content creation with strong AI-enabled productivity.

The ideal candidate has 5–10 years in related roles, excellent written English, proven relationship building and the ability to articulate business value across diverse African markets.

Qualifications

• Relevant qualification in Business, Marketing, Commerce, or Communications.
• Approximately 5–10 years of B2B sales, business development, key account management or marketing experience.
• Proven ability to build customer relationships and drive growth.
• Excellent written English, communication and presentation skills.
• Practical experience using AI/LLM tools for commercial work.
• Ability to articulate technology value and business impact.
• Strong CRM discipline, organization and follow-through.
• Confident engaging senior decision-makers across African markets.
• Experience in FMCG/beverages or distribution is advantageous.
• Exposure to enterprise software, SaaS or distributor management solutions is beneficial.
• Proficient with PowerPoint, Canva and email platforms.
• Willing to travel when required.
• Proactive, commercially focused and results-driven.

Responsibilities

• Research and prioritise FMCG/CPG manufacturers, beverage businesses, distributors and partners across Africa.
• Identify key decision-makers, understand challenges and develop account strategies.
• Create tailored outreach and secure discovery meetings with prospects.
• Support sales discussions, proposals, presentations and business cases.
• Build relationships with commercial, sales, distribution, trade marketing and technology stakeholders.
• Identify opportunities to expand solutions within existing customers and markets.
• Maintain accurate CRM records, account plans and follow-up.
• Develop LinkedIn content, articles, newsletters, case studies and campaigns.
• Translate technology capabilities into clear commercial benefits for customers.
• Use AI/LLM tools to support research, content development and productivity.
• Monitor content and campaign performance to drive engagement and sales opportunities.

Skills

B2B sales

Account management

Content creation

AI/LLM tools usage

CRM discipline

Presentation skills

Education

Bachelor's degree in Business/Marketing/Commerce/Communications

Tools

PowerPoint

Canva

Email campaign platforms

CRM software

Job description

We are recruiting on behalf of a client for a dynamic Key Account Manager to strengthen market visibility, develop qualified opportunities and grow strategic customer relationships across Africa. This role is ideal for someone who combines B2B sales and account development experience with strong content creation skills, commercial curiosity and the ability to use AI effectively.

Responsibilities:

• Research and prioritise FMCG/CPG manufacturers, beverage businesses, distributors and channel partners across Africa.
• Identify key decision-makers, understand customer challenges and develop targeted account strategies.
• Create tailored outreach and secure relevant discovery meetings with prospective customers.
• Support sales discussions, demonstrations, proposals, presentations and business cases.
• Build and grow relationships with key commercial, sales, distribution, trade marketing and technology stakeholders.
• Identify opportunities to expand solutions across existing customers, markets and business units.
• Maintain accurate CRM records, account plans and consistent follow-up.
• Develop LinkedIn content, articles, newsletters, case studies, presentations, proposals and campaign material.
• Translate technology capabilities into clear commercial benefits for customers.
• Use AI and LLM tools such as ChatGPT or equivalent to support research, content development, account preparation and productivity.
• Monitor content and campaign performance to determine which activities generate meaningful engagement and sales opportunities.

Requirements:

• Relevant qualification in Business, Marketing, Commerce, Communications or a related field.
• Approximately 5–10 years' relevant experience across B2B sales, business development, key account management or commercially focused marketing.
• Proven experience building customer relationships and contributing to business growth.
• Excellent written English, communication and presentation skills.
• Practical experience using AI/LLM tools to produce high-quality commercial work.
• Ability to understand technology solutions and communicate their business value clearly.
• Strong CRM discipline, organisation and follow-through.
• Confidence engaging senior decision-makers and working across different African markets.
• Experience within FMCG, beverages, distribution, retail execution or route-to-market operations would be advantageous.
• Exposure to enterprise software, SaaS, sales force automation or distributor management solutions would be beneficial.
• Experience with PowerPoint, Canva, email campaign platforms or similar marketing tools.
• Willingness to travel when required.
• A proactive, commercially focused and results-driven approach.

EE Disclaimer:

All positions will be filled in accordance with the company's Employment Equity plan. We encourage people with disabilities to apply.

Application Unsuccessful Disclaimer:

If you do not receive feedback within two weeks of your application, please consider it unsuccessful. Keep an eye on our website and other career sites for future opportunities.