Junior Digital Marketing Specialist

Sabenza IT & Recruitment; Cape Town; On-site; ZAR 300,000 - 420,000; Full time

Job summary

Sabenza IT & Recruitment is seeking a Digital Marketing Specialist to develop, execute, and optimise digital strategies across channels from Cape Town. You will own campaign planning, paid media, reporting, and day-to-day digital activity with a focus on brand visibility, engagement and conversions.

You will manage briefs, budgets, and enjoy collaboration with copywriters and designers while driving ROI across LinkedIn, Google, X, Meta and more, including WordPress-based site work and SEO.

Qualifications

• Degree or diploma in Marketing, Communications or a related field.
• Proven digital marketing experience spanning social, email, content, campaign management, paid ads, reporting and website/SEO.
• Strong analytical skills and fluency with digital analytics tools.
• Excellent written communication and creative writing.
• Hands-on experience with Google Ads, LinkedIn Ads, Microsoft Advertising, X Ads, Meta Ads, Google Analytics, GTM, Search Console, Excel and WordPress.
• Ability to manage multiple projects and hit deadlines.
• Strong organisation, problem-solving and collaboration.
• Results-focused, with a commercial mindset.
• Certifications such as Google Digital Marketing, SEO, Google Ads, Google Analytics, Meta Blueprint or AWS Cloud Practitioner.

Responsibilities

• Develop briefs and strategies for digital campaigns
• Plan, budget and execute campaigns, making effective use of resources
• Create media plans and manage roll-out
• Conduct audience and keyword research
• Brief and work with copywriters and designers
• Schedule and optimise ads
• Deliver interim and end-of-campaign reports with data-driven recommendations
• Manage paid campaigns across LinkedIn, Google, Bing, X, Facebook and Instagram
• Own budgets and spend to maximise ROI
• Oversee reporting across marketing and digital activity
• Analyse performance data and test content/scenario approaches
• Produce quarterly marketing reports with key metrics and insights
• Use Google Analytics, Google Tag Manager, Google Search Console, Excel and Power BI
• Lead website updates and SEO
• Implement site changes so the website stays aligned with campaigns
• Work in WordPress and apply SEO best practice
• Social media community management
• Digital marketing budget and planning

Skills

Digital marketing strategy

Campaign management

Paid media optimization

Analytics & reporting

Education

Degree or diploma in Marketing, Communications or a related field

Tools

Google Ads

LinkedIn Ads

Microsoft Advertising

X Ads

Meta Ads

Google Analytics

GTM

Search Console

Excel

WordPress

Job description

Cape Town, South Africa

We are looking for a Digital Marketing Specialist to develop, execute and optimise digital marketing strategies across channels. You will own campaign planning and delivery, paid media, reporting, website/SEO work and day-to-day digital activity, with a clear focus on brand visibility, engagement and conversions.

Requirements

Key Responsibilities

Campaign management

• Develop briefs and strategies for digital campaigns
  
• Plan, budget and execute campaigns, making effective use of resources
  
• Create media plans and manage roll-out
  
• Conduct audience and keyword research
  
• Brief and work with copywriters and designers
  
• Schedule and optimise ads
  
• Deliver interim and end-of-campaign reports with data-driven recommendations
  

Paid media

• Manage paid campaigns across LinkedIn, Google, Bing, X, Facebook and Instagram
  
• Own budgets and spend to maximise ROI
  

Reporting and analytics

• Oversee reporting across marketing and digital activity
  
• Analyse performance data and test content/scenario approaches
  
• Produce quarterly marketing reports with key metrics and insights
  
• Use Google Analytics, Google Tag Manager, Google Search Console, Excel and Power BI
  

Website and SEO

• Lead website updates and SEO
  
• Implement site changes so the website stays aligned with campaigns
  
• Work in WordPress and apply SEO best practice
  

Other

• Social media community management
  
• Digital marketing budget and planning
  

Qualifications and Skills

• Degree or diploma in Marketing, Communications or a related field
  
• Proven digital marketing experience spanning social, email, content, campaign management, paid ads, reporting and website/SEO
  
• Strong analytical skills and fluency with digital analytics tools
  
• Excellent written communication and creative writing
  
• Hands-on experience with Google Ads, LinkedIn Ads, Microsoft Advertising, X Ads, Meta Ads, Google Analytics, GTM, Search Console, Excel and WordPress
  
• Ability to manage multiple projects and hit deadlines
  
• Strong organisation, problem-solving and collaboration
  
• Results-focused, with a commercial mindset
  

Advantageous

• Certifications such as Google Digital Marketing, SEO, Google Ads, Google Analytics, Meta Blueprint or AWS Cloud Practitioner