Digital Marketing Coordinator

Placements24; Pretoria; On-site; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary

On-site office in Pretoria

Medical aid

Retirement fund

Training opportunities

Collaborative culture

Job summary

Placements24 in Pretoria is seeking a driven Digital Marketing Coordinator to support marketing initiatives across digital channels. You will assist in content creation, manage campaigns, and analyze performance, working with the team to meet business goals.

The role is ideal for an early-career professional with strong organizational skills and a passion for digital marketing. On-site office in Pretoria, with opportunities for certification and growth.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience.
• Foundational knowledge of digital marketing channels including SEO, SEM, social media, and email marketing.
• Proficiency with marketing tools and software such as Google Analytics and email marketing services.

Responsibilities

• Assist in creating and scheduling content for social media, blogs, and email newsletters.
• Support paid advertising campaigns by setting up ads, monitoring performance, and optimizing bids.
• Conduct market research and competitor analysis to inform strategies.
• Help manage and update website content for accuracy and SEO-friendliness.
• Track and report on key digital marketing metrics such as traffic and conversions.
• Collaborate with teams to ensure consistent brand messaging.

Skills

Digital marketing

Content creation

Google Analytics

SEO

Social media

Email marketing

Education

Bachelor's degree in Marketing/Communications or related

Tools

Google Analytics

Social media management tools

Email marketing platforms

Job description

About the Role

Our client is seeking an enthusiastic and detail-oriented Digital Marketing Coordinator to support their marketing initiatives in Pretoria . This role is integral to the execution of marketing campaigns across various digital channels, including social media, email, and paid advertising. You will assist in creating content, managing campaigns, and analyzing performance, working closely with the marketing team to achieve business objectives. The ideal candidate is eager to learn, possesses strong organizational skills, and is passionate about digital marketing. This is a fantastic opportunity for an early-career professional to gain hands-on experience in a dynamic marketing department.

Key Responsibilities

• Assist in the creation and scheduling of content for social media platforms, company blogs, and email newsletters.
• Support the execution of paid advertising campaigns (PPC, social media ads) by setting up ads, monitoring performance, and optimizing bids.
• Conduct market research and competitor analysis to identify opportunities and inform marketing strategies.
• Help manage and update the company website content, ensuring it is accurate, up-to-date, and SEO-friendly.
• Track and report on key digital marketing metrics, such as website traffic, engagement rates, and conversion rates.
• Collaborate with cross-functional teams to ensure marketing messages are consistent and aligned with brand identity.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Foundational knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Proficiency in using marketing tools and software, such as Google Analytics, social media management platforms, and email marketing services.
• Strong written and verbal communication skills, with excellent attention to detail.
• Ability to manage multiple tasks and projects simultaneously in an office environment located in Pretoria .

Benefits

• Competitive starting salary with potential for growth.
• On-site work environment with dedicated office space in Pretoria .
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for training and professional certification in digital marketing.
• A supportive team culture that encourages collaboration and skill development.