Campaign Specialist

Clicks Group Limited; Cape Town; On-site; ZAR 279,000 - 390,600; Full time

Job summary

A retail company based in Cape Town is seeking a Campaign Specialist to manage and deliver digital marketing campaigns. The role involves overseeing business contracts, executing strategies for growth, and analyzing performance metrics to drive results. Ideal candidates will have a National Diploma in Marketing and significant experience in digital marketing, especially within retail or FMCG sectors. Strong analytical skills and the ability to maintain relationships with stakeholders are essential.

Qualifications

• Minimum of 3 years’ experience in marketing, ideally in retail/FMCG.
• 2 years’ experience in web content development.
• Minimum of 2 years’ experience executing digital campaigns.

Responsibilities

• Manage and deliver business campaigns with best execution practices.
• Develop and roll out digital marketing strategies.
• Onboard new client suppliers to grow revenue.
• Analyze and report on web content performance.

Skills

Digital marketing principles

Content management systems

Google Analytics experience

Innovative thinking

Maintaining relationships

Analytical skills

Content creation

Planning and Organising

Education

National Diploma in Marketing

Job description

We are looking to recruit a Campaign Specialist to work within our Digital Marketing team. The role will be based at Head office in Cape Town and report to the Digital Marketing Manager.

Job Purpose:

To manage and deliver business campaigns with best execution practices whilst maintaining strong relationships with suppliers and internal stakeholders in support of the growth of portfolio revenue through supplier investments.

Job Objectives:

• To oversee the business contracts and elements committed to increase supplier revenue.
• To manage capacity and outputs as agreed with the business.
• To develop, execute and roll out digital marketing strategies for the business in line with approved plans.
• To plan and direct client digital marketing campaigns towards ensuring that business performance targets are achieved.
• To onboard new client suppliers with the aim of growing business revenue.
• To serve as the communications link between clients and the production teams to maintain ongoing relationships.
• To analyse and report on web content initiatives and performance together with the analytics team.
• To deliver client performance reports and provide strategic feedback on campaigns.
• Manage and execute business personalisation campaigns.

Education:

• National Diploma in Marketing

Experience:

• Minimum of 3 years’ experience in marketing (desirable in retail/FMCG marketing)
• 2 years’ experience in web content development.
• Minimum of 2 years’ experience executing digital campaigns

Job Knowledge and Skills:

• Digital marketing principles, practices and global trends (applied)
• Content management systems (applied)
• GOOGLE ANALYTICS experience and understanding
• Innovative thinking and creative communication ideas and opportunities (intermediate)
• Maintaining relationships (proficient)
• Analytical skills (BI, reporting) and drawing insights from data (proficient)
• Manging complexity (proficient)
• Content creation and management (advanced)
• Working with People
• Presenting and Communicating Information
• Writing and Reporting
• Applying Expertise and Technology.
• Analysing
• Learning and Researching.
• Adapting and Responding to Change
• Creating and Innovation
• Planning and Organising