Group Marketing Manager

Green Marble Recruitment Consultants; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Green Marble Recruitment Consultants seeks an experienced marketing professional to drive an integrated strategy across multiple brands within the group. You will plan and optimise paid campaigns, content, SEO and email programs to generate qualified leads and support sales conversions.

Lead the development of budgets, KPIs and performance reporting while building scalable marketing foundations in the first 90 days and integrating marketing activities with technology teams and CRM systems.

Qualifications

• Degree or diploma in Marketing, Digital Marketing, Business, Communications, Advertising or related field.
• Ideally five or more years of marketing experience.
• Hands-on experience in Google Ads, Meta Ads, social media management, SEO, email marketing, analytics, lead generation, content marketing and website management.
• Strong understanding of B2B and B2C marketing, customer acquisition and conversion optimisation.
• Ability to develop marketing strategies, campaign plans, budgets, KPIs and performance reports.
• Technical confidence with digital marketing platforms, data interpretation and learning new tools.
• Strong organisational, communication and analytical skills.
• Willingness to execute marketing activities while building the group's marketing infrastructure.
• Experience managing marketing budgets and delivering measurable commercial results.
• A recognised digital marketing qualification would be advantageous.

Responsibilities

• Develop and implement an integrated marketing strategy across the group's brands.
• Plan, execute and optimise paid advertising, social media, content, SEO and email campaigns.
• Generate qualified leads and support conversion, retention and cross-selling with sales and customer service.
• Manage content calendars, brand messaging, marketing collateral and digital presence.
• Collaborate with technology to improve websites, landing pages and e-commerce performance.
• Develop product launch campaigns and support customer acquisition and activation.
• Implement CRM processes, marketing automation, lead nurturing and reporting tools.
• Monitor budgets, campaign performance, cost per lead and ROI, contributing to pipeline and revenue.
• Establish marketing foundations in the first 90 days and scale the function progressively.

Skills

Google Ads

Meta Ads

Social media management

SEO

Email marketing

Analytics

Lead generation

Content marketing

Website management

B2B & B2C marketing

Strategic planning

Budget management

Data interpretation

CRM familiarity

WordPress

Canva/Adobe

AI marketing tools

Education

Degree or diploma in Marketing / Digital Marketing

Tools

Google Analytics

Google Search Console

Meta Business Suite / Ads Manager

LinkedIn Campaign Manager

CRM

Email marketing platforms

SEO tools

Social media scheduling platforms

WordPress

Canva / Adobe

AI marketing tools

Job description

Minimum requirements:

• Degree or diploma in Marketing, Digital Marketing, Business, Communications, Advertising or a related field.
• Ideally five or more years of marketing experience.
• Hands-on experience in Google Ads, Meta Ads, social media management, SEO, email marketing, analytics, lead generation, content marketing and website management.
• Strong understanding of B2B and B2C marketing, customer acquisition and conversion optimisation.
• Ability to develop marketing strategies, campaign plans, budgets, KPIs and performance reports.
• Technical confidence working with digital marketing platforms, interpreting data and learning new tools.
• Strong organisational, communication and analytical skills.
• Willingness and ability to personally execute marketing activities while establishing the group's marketing infrastructure.
• Experience managing marketing budgets and delivering measurable commercial results.
• A recognised digital marketing qualification would be advantageous.
• Practical familiarity with Google Ads, Google Analytics, Google Search Console, Meta Business Suite / Ads Manager, LinkedIn Campaign Manager, CRM and email marketing platforms, SEO tools, social media scheduling platforms, WordPress or an equivalent CMS, Canva / Adobe or equivalent design tools, and AI marketing tools. Expertise in every platform is not required.

Duties and responsibilities:

• Develop and implement an integrated marketing strategy across the group's brands, aligned with business growth objectives.
• Plan, execute and optimise paid advertising, social media, content, SEO and email campaigns.
• Generate qualified leads and work closely with sales and customer service to support conversion, retention and cross-selling.
• Manage content calendars, brand messaging, marketing collateral and digital presence.
• Work with the technology team to improve websites, landing pages, e-commerce performance and conversion tracking.
• Develop product launch campaigns and support customer acquisition, platform registrations and activation.
• Implement CRM processes, marketing automation, lead nurturing and reporting tools.
• Monitor budgets, campaign performance, cost per lead, customer acquisition costs, advertising returns and marketing's contribution to pipeline and revenue.
• Establish marketing foundations during the first 90 days and progressively build a scalable marketing function.