Inbound Marketer: AI-Driven B2B SaaS Content & SEO

DotActiv (Pty) Ltd.; Centurion; On-site; ZAR 190,000 - 246,000; Full time

Benefits offered by this job

Career development path

Upskilling opportunities

Transparent grading system

Job summary

DotActiv (Pty) Ltd. is seeking an Inbound Marketer to drive B2B content in the retail software sector. You will create articles, case studies, emails, and lead magnets, using AI to accelerate research and ideation.

The role focuses on optimizing SEO, tracking MQLs, and converting traffic through compelling content. You will interview SMEs to gather technical knowledge and shape high-quality marketing assets, while collaborating with teams to ensure content aligns with customer journeys and

Qualifications

• 2+ years in B2B content or inbound marketing (SaaS/Software a plus).
• Proficient with AI tools to accelerate research, copywriting and ideation.
• Solid understanding of inbound marketing, funnels and SEO basics.

Responsibilities

• Support DotActiv’s inbound marketing engine through AI-assisted content creation and internal technical knowledge.
• Execute content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys.
• Leverage AI tools to draft, repurpose, and scale content efficiently.
• Interview internal SMEs to extract technical knowledge for marketing assets.
• Track inbound performance metrics (traffic, conversion rates, MQLs) using CRM/marketing platforms.
• Optimize SEO strategies to improve content ranking in search engines.
• Research industry benchmarks and best-practice frameworks for SEO, copywriting, and AI prompting.
• Break down long-form content into short-form assets, social posts, or infographics.
• Update and optimize older blog posts and landing pages to extend asset lifecycles and boost conversions.

Skills

AI tools

Inbound marketing

SEO basics

English writing

Team player

Organisational skills

Self-motivated

Education

Marketing/Communications/Business degree

Job description

DotActiv (Pty) Ltd. is seeking an Inbound Marketer to drive B2B content in the retail software sector. You will create articles, case studies, emails, and lead magnets, using AI to accelerate research and ideation.

The role focuses on optimizing SEO, tracking MQLs, and converting traffic through compelling content. You will interview SMEs to gather technical knowledge and shape high-quality marketing assets, while collaborating with teams to ensure content aligns with customer journeys and