Inbound Marketer

DotActiv (Pty) Ltd.; South Africa; On-site; ZAR 190,000 - 246,000; Full time

Job summary

DotActiv is seeking a Category Planner to lead B2B content marketing initiatives within the retail software space. The role focuses on building inbound strategies, creating high-impact content, and leveraging AI tools to accelerate research, copywriting, and ideation.

You will work to optimize content across articles, emails, case studies, and lead magnets, while collaborating with SMEs to source technical insights for marketing assets and tracking performance metrics.

Qualifications

• 2+ years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
• Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
• Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
• Exceptional written English skills with a sharp eye for editing and technical accuracy.

Responsibilities

• Support DotActiv's inbound marketing engine through AI-assisted content creation and internal technical knowledge.
• Execute content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys.
• Leverage modern generative AI tools to draft, repurpose, and scale content efficiently.
• Conduct interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets.
• Track key inbound performance metrics (traffic, conversion rates, and MQLs) using CRM and marketing platforms.
• Optimise SEO strategies to ensure content ranks effectively in search engines.
• Research industry benchmarks and self-learning best-practice frameworks for SEO, copywriting, and AI prompting to continuously refine daily output quality.
• Break down long-form content into short-form assets, social posts, or infographics.
• Update and optimise older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates.

Skills

B2B content marketing

Inbound marketing

AI content tools

SEO basics

Written English

Education

Marketing/Communications/Business degree

Job description

This dynamic role will be perfect for an individual who is looking to pursue a career in B2B marketing within the retail software industry. We're looking for people who value driving customer acquisition, high-impact content creation, and working in an innovative environment.

Who Is DotActiv? At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone. Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency. With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

Key Responsibilities:

• Supporting DotActiv's inbound marketing engine through AI-assisted content creation and internal technical knowledge; Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys; Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently; Conducting interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets; Tracking key inbound performance metrics (traffic, conversion rates, and MQLs) using CRM and marketing platforms Optimising SEO strategies to ensure content ranks effectively in search engines; Researching industry benchmarks and self-learning best-practice frameworks for SEO, copywriting, and AI prompting to continuously refine daily output quality. Breaking down long-form content into short-form assets, social posts, or infographics; and Updating and optimising older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates

Requirements & Qualifications

• 2+ years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage)
• Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation
• Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics
• Exceptional written English skills with a sharp eye for editing and technical accuracy
• Team player
• Strong organisational and prioritisation skills
• Self-motivated and results oriented
• Marketing, Communications, or Business related degrees are preferred

Here’s what you can expect from DotActiv when joining the team as a Category Planner.

• You’ll receive a Cost to Company of between R17 000 - R22 000 depending on your experience
• You’ll have the opportunity to upskill yourself in any field that adds value to your current position
• We offer you a transparent job grading system
• We offer you a developmental path specific to your circumstances, allowing you to track your progress