Inbound Marketer

DotActiv (Pty) Ltd.; Cape Town; On-site; ZAR 190,000 - 246,000; Full time

Job summary

DotActiv in Cape Town is seeking an Inbound Marketer to drive B2B content in the retail software space. You will create articles, case studies, emails, and lead magnets, guided by customer journeys and SEO best practices.

This role emphasizes AI-assisted content, industry knowledge extraction from SMEs, and ongoing optimization of assets. You will work with a collaborative team, track performance in CRM systems, and contribute to a scaled content engine.

Qualifications

• 2+ years in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
• Proven daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
• Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
• Exceptional written English skills with a sharp eye for editing and technical accuracy.
• Team player with strong organisational and prioritisation skills.
• Self-motivated and results oriented.
• Marketing, Communications, or Business related degrees are preferred.

Responsibilities

• Supporting DotActiv’s inbound marketing engine through AI-assisted content creation and internal technical knowledge.
• Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys.
• Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently.
• Conducting interviews with internal SMEs to extract technical domain knowledge for marketing assets.
• Tracking inbound performance metrics (traffic, conversion rates, MQLs) using CRM and marketing platforms.
• Optimising SEO strategies to ensure content ranks effectively in search engines.
• Researching industry benchmarks and best-practice frameworks for SEO, copywriting, and AI prompting to refine output quality.
• Breaking down long-form content into short-form assets, social posts, or infographics.
• Updating and optimising older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates.

Skills

Content marketing

Inbound marketing

SEO basics

English writing

Teamwork

Organization

Self-motivated

SaaS experience

Education

Marketing, Communications, or Business degree

Tools

AI content tools

Job description

This dynamic role will be perfect for an individual who is looking to pursue a career in B2B marketing within the retail software industry. We’re looking for people who value driving customer acquisition, high-impact content creation, and working in an innovative environment.

Who Is DotActiv?

At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.

Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.

With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

Key Responsibilities:

• As an Inbound Marketer at DotActiv, you would be responsible for:
• Supporting DotActiv’s inbound marketing engine through AI-assisted content creation and internal technical knowledge;
• Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys;
• Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently;
• Conducting interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets;
• Tracking key inbound performance metrics (traffic, conversion rates, and MQLs) using CRM and marketing platforms
• Optimising SEO strategies to ensure content ranks effectively in search engines;
• Researching industry benchmarks and self-learning best-practice frameworks for SEO, copywriting, and AI prompting to continuously refine daily output quality.
• Breaking down long-form content into short-form assets, social posts, or infographics; and
• Updating and optimising older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates.

Requirements & Qualifications

• 2+ years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
• Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
• Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
• Exceptional written English skills with a sharp eye for editing and technical accuracy.
• Team player.
• Strong organisational and prioritisation skills.
• Self-motivated and results oriented.
• Marketing, Communications, or Business related degrees are preferred.

Here’s what you can expect from DotActiv when joining the team as a Category Planner.

• You’ll receive a Cost to Company of between R17 000 - R22 000 depending on your experience;
• You’ll have the opportunity to upskill yourself in any field that adds value to your current position;
• We offer you a transparent job grading system; and
• We offer you a developmental path specific to your circumstances, allowing you to track your progress.