Inbound Marketing Lead

DotActiv; Cape Town; On-site; ZAR 201,000 - 279,000; Full time

Benefits offered by this job

Upskilling opportunities

Transparent job grading

Developmental path tailored to you

Job summary

DotActiv in Cape Town is seeking an execution-focused marketer to own inbound marketing. You will combine AI-assisted content creation with internal domain knowledge, manage our Graphic Designer, interview SMEs, and convert insights into high-value marketing assets.

You will drive content across articles, case studies, emails, and lead magnets aligned with customer journeys, leveraging AI tools to scale output while maintaining accuracy and brand voice.

Qualifications

• 2-4 years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage)
• Proven daily proficiency using AI tools to accelerate research, copywriting, and content ideation
• Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics
• Capability to coordinate visual creative work, manage content calendars, and keep production on schedule
• Exceptional written English skills with a sharp eye for editing and technical accuracy

Responsibilities

• Inbound & Content Execution: Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys
• AI-Powered Workflows: Actively use generative AI platforms to draft, repurpose, and scale written content efficiently without sacrificing tone or technical accuracy
• SME Knowledge Extraction: Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets
• Graphic Designer Management: Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines
• Funnel & Asset Optimisation: Monitor core inbound metrics using CRM/marketing platforms and iterate on underperforming assets

Skills

B2B content marketing

Inbound marketing

SaaS/Software experience

AI Tools literacy

Leadership & project mgmt

Tools

AI Platforms

CRM/Marketing platforms

Job description

Own and drive DotActiv's inbound marketing methodology by combining AI-assisted content creation with internal domain knowledge. This role requires an execution-focused marketer who can manage our graphic designer, interview technical Subject Matter Experts (SMEs), and leverage modern AI tools to maintain a high-volume, high-quality inbound engine.

Who Is DotActiv?

At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.

Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.

With DotActiv, you get integrated all-in-one software that empowers us with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

Key Responsibilities

• Inbound & Content Execution: Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys
• AI-Powered Workflows: Actively use generative AI platforms (ChatGPT, Claude, etc.) to draft, repurpose, and scale written content efficiently without sacrificing tone or technical accuracy
• SME Knowledge Extraction: Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets
• Graphic Designer Management: Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines
• Funnel & Asset Optimisation: Monitor core inbound metrics (traffic, conversion rates, MQLs) using CRM/marketing platforms and iterate on underperforming assets

Requirements & Qualifications

• Experience: 2-4 years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage)
• AI Tool Literacy: Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation
• Methodology: Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics
• Leadership & Project Management: Capability to coordinate visual creative work, manage content calendars, and keep production on schedule
• Communication: Exceptional written English skills with a sharp eye for editing and technical accuracy

Benefits

Here's what you can expect from DotActiv when joining the team as a Category Planner.

• You'll receive a Cost to Company of between R18 000 - R25 000
• You'll have the opportunity to upskill yourself in any field that adds value to your current position;
• We offer you a transparent job grading system; and
• We offer you a developmental path specific to your circumstances, allowing you to track your progress