AI-Forward Content Marketing Lead, Research & Insights

impact.com; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible Working

Health and Wellness

A Stake in Our Growth

Investing in Your Growth

Parental Support

Technology Financial Support

Job summary

impact.com in Cape Town is seeking a Senior Content Marketing Manager for Research & Insights to turn first-party data into publish-ready content and own distribution across channels.

You will work with the marketing research team to craft narratives from benchmark reports, surveys, and studies, shaping data into stories that resonate with marketers, not analysts. Strong writing, data literacy, and AI-aware workflows are essential.

Qualifications

• 5+ years of content marketing experience, ideally in B2B or SaaS.
• A portfolio that demonstrates strong, publish-ready long-form writing on data-driven topics (benchmark reports, whitepapers, industry studies).
• Strong data literacy — comfortable reading survey results and analytics output and shaping them into a narrative, without needing to run the analysis yourself.
• Collaborative, not solo — work closely with Marketing Research to strike a balance, which means give-and-take, not full creative control over final framing.
• Experience owning content distribution end-to-end, not just writing and handing off — from campaign coordination and design assets to sales/CS enablement, publication, and post-launch reporting and optimization
• Comfort using AI tools (Claude, Gemini, or equivalent) as part of a daily writing and research workflow, with a genuine interest in building repeatable workflows with them
• Excellent editorial judgment, including knowing when a chart should do the talking instead of another paragraph
• Ability to translate what data means for different audiences — shaping the same finding into language that resonates
• Willingness to build both muscles — data fluency and storytelling. We've seen writers learn to think in data and researchers learn to tell stories marketers gravitate toward; what matters is the openness to build if you’re missing one

Responsibilities

• End-to-end briefing and writing for all impact.com benchmark reports, survey-based studies, and first-party data content
• Translating findings from research studies into content briefs, narrative angles, and a clear editorial spine — every report needs an arguable point of view, not just a summary of the data
• Full ownership of distribution for research content: planning and executing email, social, and cross-channel promotion in partnership with the social and lifecycle teams
• Judgment calls on when data should be visualized versus narrated — partnering with design and research to keep reports tight and visual-forward rather than dense and text-heavy
• Maintaining editorial standards on all research content: thesis discipline, three-tier source attribution, citation integrity, and AIO/GEO compliance
• Building and improving AI-assisted workflows (Claude, Gemini) for research content production

Job description

impact.com in Cape Town is seeking a Senior Content Marketing Manager for Research & Insights to turn first-party data into publish-ready content and own distribution across channels.

You will work with the marketing research team to craft narratives from benchmark reports, surveys, and studies, shaping data into stories that resonate with marketers, not analysts. Strong writing, data literacy, and AI-aware workflows are essential.