Hybrid Performance Marketing Specialist - Drive Enrolments

Online Education Services (OES); Cape Town; Hybrid; ZAR 400,000 - 600,000; Full time

Benefits offered by this job

Professional development opportunities

Collaborative work environment

Flexible working hours

Job summary

A leading education services provider in Cape Town seeks a Performance Marketing Specialist to support the management and optimization of their performance marketing strategy. Responsibilities include driving leads for partner universities and collaborating with marketing managers. Candidates should have over 3 years of experience in performance marketing and possess strong skills in SEM, social media, and campaign measurement. Join a vibrant, values-led organization that empowers teams to enhance lives through education.

Qualifications

• 3+ years experience in performance marketing, client or agency side.
• Experience running AB Testing with an understanding of crucial metrics.
• Understanding of campaign performance and effectiveness.

Responsibilities

• Support campaign management and optimization for education brands.
• Evaluate the performance of various marketing campaigns.
• Provide insights for improvement to internal stakeholders.

Skills

SEM

Social Media Marketing

AB Testing

Campaign Measurement

Data Utilisation

Education

Bachelor's degree

Master's degree in Marketing

Job description

A leading education services provider in Cape Town seeks a Performance Marketing Specialist to support the management and optimization of their performance marketing strategy. Responsibilities include driving leads for partner universities and collaborating with marketing managers. Candidates should have over 3 years of experience in performance marketing and possess strong skills in SEM, social media, and campaign measurement. Join a vibrant, values-led organization that empowers teams to enhance lives through education.