Performance Marketer

UXI Group; Pretoria; On-site; ZAR 600,000 - 840,000; Full time

Job summary

Belgium Campus iTversity in Pretoria is seeking a results-driven Performance Marketer to own and scale paid media across multiple education brands in South Africa and Africa. You will plan, execute, and optimize multi-channel campaigns to hit ambitious student acquisition and revenue targets.

The role requires 5+ years of hands-on paid digital acquisition experience, strong GA4 and analytics skills, and expertise in Meta and Google Ads.

Qualifications

• 5+ years hands-on experience managing paid digital acquisition channels with a proven track record of scaling campaigns profitably.

Responsibilities

• Plan, execute, and optimize multi-channel advertising campaigns to achieve student acquisition and revenue goals.
• Manage ad spend and lead creative testing to optimize the full marketing funnel.
• Guide brands with proactive, data-driven decision making rather than reacting to trends.

Skills

Paid media management

Multi-brand mgmt

Meta & Google ads

GA4 & analytics

GTM & tracking

Hypothesis testing

Education

Bachelor's degree

Tools

Meta Ads Manager

Google Ads

GA4

GTM

Job description

Who we are

Belgium Campus iTversity is a private higher education institution in South Africa, specialising in IT qualifications. We are a proud member of the UXi Private Education Group along with several other private institutions and professional confederations:

• Belgium Campus iTversity (belgiumcampus.ac.za)
• IMM Graduate School (imm.ac.za)
• Open Window University (owu.edu.zm)
• TICON Africa (ticonafrica.org)
• ASCON (asconafrica.org)

Our internal creative agency is looking to expand their team with a talented Performance Marketer to manage and scale the paid marketing accounts for a small portfolio of our premier education brands across South Africa and Africa.

What We Look For

• We are looking for an analytical, results-driven Performance Marketer to own and scale our paid acquisition channels.
• In this role, you will plan, execute, and optimize multi-channel advertising campaigns to achieve ambitious student acquisition and revenue goals.
• You will manage ad spend, lead creative experimentation, and continuously optimize our full marketing funnel.
• A proactive individual who will guide brands rather than simply reacting.

What you need for the job

Core Non-Negotiable Skills:

• Experience: 5+ years of hands-on experience managing paid digital acquisition channels with a proven track record of scaling campaigns profitably.
• Portfolio & Multi-Account Management: Proven track record of managing and scaling paid media accounts for multiple brands or clients simultaneously with an aggregate ad spend exceeding R100,000/month.
• Platform Mastery: In-depth expertise in Meta Ads Manager and Google Ads (Search, Display, YouTube, TikTok).
• Analytical Skills: Strong analytical mindset with proficiency in Google Analytics (GA4), Excel/Google Sheets (pivot tables, complex formulas), and data visualization tools.
• Technical Savvy: Solid understanding of tracking pixels, GTM, conversion APIs, and post-iOS 14 attribution challenges.
• Growth Mindset: High comfort level with rapid hypothesis testing, quick iteration, and data-backed decision-making.

Advantageous:

• Conversion Rate Optimization (CRO): Proven ability to analyze web page performance, conduct A/B testing on landing pages, and optimize conversion funnels.
• UX & Web Technical Savvy: Familiarity with page speed diagnostics (Google PageSpeed Insights), mobile-first UX design principles, and heatmapping/behavioral tools.

Soft Skills:

• Proactive Communication: When performance dips, you should communicate proactively and early.
• Data Objectivity: Understanding the operational load on the Admissions team if lead quantity is too hight and the quality is too low.
• Structured Problem-Solving & Diagnostic Thinking: When a campaign begins to lose traction you should systematically isolate variables and test hypotheses one by one.

Requirements

• Bachelor’s Degree (NQF 7): Commerce, Marketing, Data Analytics, Information Systems, Business Administration, or Statistics.
• Relevant Meta and Google certifications.