Performance Marketing Specialist

Online Education Services (OES); Cape Town; Hybrid; ZAR 400,000 - 600,000; Full time

Benefits offered by this job

Professional development opportunities

Collaborative work environment

Flexible working hours

Job summary

A leading education services provider in Cape Town seeks a Performance Marketing Specialist to support the management and optimization of their performance marketing strategy. Responsibilities include driving leads for partner universities and collaborating with marketing managers. Candidates should have over 3 years of experience in performance marketing and possess strong skills in SEM, social media, and campaign measurement. Join a vibrant, values-led organization that empowers teams to enhance lives through education.

Qualifications

• 3+ years experience in performance marketing, client or agency side.
• Experience running AB Testing with an understanding of crucial metrics.
• Understanding of campaign performance and effectiveness.

Responsibilities

• Support campaign management and optimization for education brands.
• Evaluate the performance of various marketing campaigns.
• Provide insights for improvement to internal stakeholders.

Skills

SEM

Social Media Marketing

AB Testing

Campaign Measurement

Data Utilisation

Education

Bachelor's degree

Master's degree in Marketing

Job description

Overview

Location: Cape Town

Working Practices: Hybrid | Mondays and Thursday in office and remaining days remote

Working Hours: 07H00 - 15H30 SAST

Contract type: Permanent

Reports to: Head of Performance Marketing

Job Summary: As the Performance Marketing Specialist, you will be responsible for supporting the Performance Marketing Manager in the management and optimisation of the performance marketing strategy and driving leads to meet the acquisition targets for our Partner Universities. While also advancing your own development in Performance Marketing, you will regularly report to the Performance Marketing Manager on campaign progress, insights and opportunities, while also ensuring campaigns are aligned to best practice methods. You will also collaborate with Marketing Managers, to further understand wider marketing undertakings, upcoming activities and share any relevant insights that may help them in strategic decision making.

Key Responsibilities

• Support the Performance Marketing Manager in implementing and optimizing conversion, consideration and awareness performance marketing & advertising campaigns across education brands - driving channel optimisation, effective budget management, and opportunity identification.
• Evaluate the performance of approved conversion, consideration and awareness creative across multiple criteria including relevant response rates, cost/revenue analysis, Cost per Lead, Cost per Acquisition, qualitative key learnings, and overall results.
• Provide rich performance, vertical and competitor insights to the Performance Marketing Managers, Head of Performance, and Marketing Managers in a timely way to equip and enrich the performance marketing data.
• Assess and provide optimization recommendations across performance platforms, ensuring our targeting, messaging and landing page experiences are relevant to campaigns; while also ensuring spend and lead delivery is in line with budget.
• Support the Performance Marketing Manager and Head of Performance Marketing in cultivating a culture of curiosity, innovation and internal capability to support the delivery of outcomes aligned to each specific to each campaign
• Support in ensuring ad content creation is compelling, relevant, aligned to brand guidelines, and fit for purpose for marketing channels, strategy and audiences, and is utilized effectively
• Possess a test and learn mindset, presenting rationalized initiatives, and associated methods of reaching the appropriate audiences across the website or marketing channels

What does success look like?

• Increase of enrolments from marketing channels
• Actionable lead target achievement
• Alignment of university value proposition across all acquisition funnel touchpoints (advertising, website, sales and student communication channels)
• Channel conversion metrics (through to sale)
• Successful management of internal stakeholders and partners
• Effectiveness (quantified) of key marketing activities
• Effectiveness (quantified) and engagement of key creative assets including video and brochure conversion
• Positive impact on culture, team participation and development
• Conversion improvements in student acquisition funnel (lead generation and nurture to enrolment)

Requirements

• Experience in a performance marketing role including SEM, Social, Video and Display - client or agency side
• 3+ years' experience in a performance marketing role - client or agency side
• Possess a commercial understanding regarding forecasting, budget setting/management and managing to ROI
• Understanding of campaign measurement/effectiveness for both performance marketing and creative
• Experience and success in developing and implementing across performance marketing campaigns with measurable results
• Experience running AB Testing, understanding the metrics that matter, and guardrails required to deliver a fair test
• Experience in creative/ad-copy planning and creation, data utilisation, value propositioning and storytelling
• Experience working on and desire to learn about end-to-end campaign development from awareness through to onsite lead capture and sales conversion
• Constantly curious, creative and forward-thinking, with a passion for exploring new ideas and approaches, learning from internal stakeholders and platform partners through training provisions
• Ability to work within in a dynamic environment and manage multiple priorities effectively
• Ideally an MBA, master's degree in marketing, a bachelor's degree at minimum

Benefits

About OES

OES is a vibrant and values-led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student-focused, innovative, and embrace change with a growth mindset to ensure we achieve our vision of being the world's most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.

Company Culture & Values

We are a people-focused organization with a culture built around collaboration, connection, and working together toward one common goal. Our vibrant, values-led culture is grounded in four core principles that guide everything we do:

• Passion and Perseverance: We love what we do (even though it's not always easy) and take pride in creating transformative learning experiences. We bring a ‘can-do' attitude to our work, tackling challenges and inspiring others.
• Teamwork: We operate as cross-functional teams globally with trust and respect, celebrating success. We have fun while we work and enjoy collaborating with each other and OES partners.
• Agility and Innovation: We are innovative, lateral thinkers who use our skills to do things better for our students. We thrive in ambiguity, embrace change and challenge conventional thinking.
• Integrity: We do what's right, and what we say we will do, every time. We value a culture of respectful feedback and believe that respect trumps harmony.