Hybrid Marketing Data Analyst — Insights for Growth

Placements24; Rustenburg; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Hybrid work arrangement

Career development opportunities

Collaborative data-driven environment

Job summary

Placements24 in Rustenburg, North West, is seeking a Marketing Data Analyst to turn data into actionable marketing insights. The hybrid role balances in-office collaboration with remote work, focusing on data collection, analysis, and visualization to optimize campaigns and ROI.

The ideal candidate has strong SQL/Python skills, experience with Tableau or Power BI, and a solid grounding in marketing analytics.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
• Proven experience as a Marketing Data Analyst or similar analytical role.
• Strong proficiency in data analysis and statistical modeling tools (e.g., SQL, Python/R, Excel).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Familiarity with marketing principles and common marketing analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication skills with the ability to present complex data findings clearly and concisely.
• Ability to work effectively in a Hybrid environment, managing time and tasks independently.

Responsibilities

• Collect, clean, and process large datasets from various marketing channels (e.g., web analytics, CRM, social media, advertising platforms).
• Perform in-depth analysis of marketing campaign performance, customer behavior, and market trends.
• Develop and maintain dashboards and reports to visualize KPIs for marketing initiatives.
• Identify actionable insights and provide strategic recommendations to the marketing team to improve campaign effectiveness and ROI.
• Conduct A/B testing and other experimental designs to optimize marketing activities.
• Segment customer data to identify target audiences for personalized marketing campaigns.
• Collaborate with marketing managers and stakeholders to understand their data needs and provide analytical support.
• Utilize statistical techniques and data mining methods to uncover patterns and correlations.
• Stay abreast of the latest trends and technologies in data analytics and marketing technology.

Skills

SQL

Python

Excel

Data Visualization

Statistics

Communication

Analytical thinking

Education

Bachelor's degree in a quantitative field

Tools

Tableau

Power BI

Google Analytics

Adobe Analytics

CRM systems

Job description

Placements24 in Rustenburg, North West, is seeking a Marketing Data Analyst to turn data into actionable marketing insights. The hybrid role balances in-office collaboration with remote work, focusing on data collection, analysis, and visualization to optimize campaigns and ROI.

The ideal candidate has strong SQL/Python skills, experience with Tableau or Power BI, and a solid grounding in marketing analytics.