Hybrid Performance Marketing Analyst - Data-Driven ROI

Placements24; Polokwane; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Professional development

Office in Polokwane

Job summary

Placements24 in Polokwane seeks a data-driven Performance Marketing Analyst to measure, analyze, and optimize paid marketing channels. This hybrid role focuses on tracking campaign metrics, identifying trends, and delivering actionable insights to improve ROI and effectiveness.

You will build dashboards, analyze results, and collaborate with marketing to set goals and implement tracking. Strong analytics, communication, and a passion for data-driven decision-making are essential.

Qualifications

• Proven experience as a Performance Marketing Analyst or similar analytical role.
• Strong proficiency in data analysis tools and platforms (GA, GA4, Ads managers, sheets).
• Experience with data visualization tools (Tableau/Looker Studio) is a plus.
• Excellent analytical and communication skills.

Responsibilities

• Track, analyze, and report KPIs across paid marketing channels (Google Ads, social ads, display).
• Develop dashboards and reports to visualize campaign performance for stakeholders.
• Conduct deep-dive analyses to identify opportunities for performance improvement.
• Collaborate with marketing to set goals, implement tracking, and optimize campaigns.
• Conduct A/B testing and experiments to identify effective strategies.
• Stay current with industry trends in performance marketing analytics.

Skills

Data analysis

Communication

A/B testing

Problem solving

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Excel/Google Sheets

Tableau

Looker Studio

Job description

Placements24 in Polokwane seeks a data-driven Performance Marketing Analyst to measure, analyze, and optimize paid marketing channels. This hybrid role focuses on tracking campaign metrics, identifying trends, and delivering actionable insights to improve ROI and effectiveness.

You will build dashboards, analyze results, and collaborate with marketing to set goals and implement tracking. Strong analytics, communication, and a passion for data-driven decision-making are essential.