Growth-Focused E-commerce Marketing Specialist (Hybrid)

Placements24; Sandton; Hybrid; ZAR 480,000 - 640,000; Full time

Benefits offered by this job

Hybrid work arrangement

Career development opportunities

Competitive salary

Job summary

Placements24 in Sandton, Gauteng, ZA, is seeking an E-commerce Marketing Specialist to drive online sales and strengthen brand presence. You will plan and execute data-driven digital marketing across SEO, PPC, email campaigns, social ads, and affiliate initiatives.

The role requires a 3+ year track record in e-commerce marketing, solid analytics, and proficiency with Google Analytics and marketing automation tools. Hybrid work options are available in a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent in marketing, business, or digital media.
• Minimum of 3 years in e-commerce or digital marketing roles.
• Proven experience managing and optimizing online advertising campaigns (PPC, social ads).
• Strong understanding of SEO principles and best practices.
• Proficiency with web analytics tools (e.g., GA) and marketing automation platforms.
• Excellent analytical and problem-solving skills; strong communication.

Responsibilities

• Develop and implement data-driven digital marketing strategies to drive e-commerce sales and customer acquisition.
• Manage and optimize paid advertising campaigns (Google Ads, social ads) to maximize ROI and achieve KPIs.
• Execute SEO strategies to improve organic search rankings and site visibility.
• Plan and manage email marketing campaigns, including list segmentation and content creation.
• Collaborate with content team to create engaging marketing collateral and site copy.
• Analyze campaign performance using analytics tools and provide reports with insights.
• Monitor industry trends, competitors, and emerging digital marketing technologies.
• Manage affiliate marketing programs and partnerships.
• Work with e-commerce platform team to ensure seamless integration of marketing efforts.

Skills

PPC

SEO

Email marketing

Analytics

Marketing automation

Communication skills

Teamwork

Data-driven

Education

Bachelor's degree in Marketing/Business/Digital Media or related field

Tools

Google Ads

Facebook Ads

Google Analytics

Marketing automation platforms

Job description

Placements24 in Sandton, Gauteng, ZA, is seeking an E-commerce Marketing Specialist to drive online sales and strengthen brand presence. You will plan and execute data-driven digital marketing across SEO, PPC, email campaigns, social ads, and affiliate initiatives.

The role requires a 3+ year track record in e-commerce marketing, solid analytics, and proficiency with Google Analytics and marketing automation tools. Hybrid work options are available in a fast-paced environment.