Head of Social Media & Content Strategy

Placements24; Cape Town; On-site; ZAR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Executive salary & bonus

Private healthcare

Share options

Professional development budget

Annual leave

Relocation assistance

Modern Cape Town office

Employee assistance program

Team retreats

Job summary

Placements24 in Cape Town seeks a visionary Head of Social Media & Content Strategy to lead our online narrative for a growing e-commerce brand. You will define a holistic social and content roadmap, mentor a diverse team, and ensure a consistent brand voice across Instagram, Facebook, TikTok, LinkedIn, YouTube and more.

The ideal candidate has 10+ years in social media and content, leadership experience, strong analytics, SEO understanding, and a track record with consumer brands.

Qualifications

• Master's degree in Marketing, Communications, Journalism, or related field.
• 10+ years in social media management and content strategy, with 3–5 years in a leadership role.
• Proven success in developing and executing social media/content strategies for consumer brands, preferably in e-commerce.
• Expertise with Sprout Social, Hootsuite, Google Analytics, and content management systems (CMS).

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business objectives and brand guidelines.
• Lead and mentor a team of social media managers, content creators, and community managers.
• Define KPIs for social media and content marketing; track progress against goals.
• Manage the social media calendar for timely, consistent posting.
• Monitor conversations, engage with the community, and manage online reputation.
• Analyze performance data and provide actionable optimization recommendations.
• Collaborate with marketing to integrate social/media strategies into campaigns.
• Identify emerging trends and technologies to keep the brand at the forefront.
• Manage relationships with influencers, brand ambassadors, and content partners.
• Develop crisis communication plans for social media.
• Ensure content adheres to brand standards, legal requirements and ethics.

Skills

Strategic thinking

Leadership

Content strategy

Analytics

Education

Master's degree in Marketing or related field

Tools

Sprout Social

Hootsuite

Google Analytics

CMS

Job description

About the Role

Our client, a dynamic and rapidly expanding online retailer, is seeking an visionary Head of Social Media & Content Strategy to lead their digital narrative from Cape Town. This executive-level position requires a strategic thinker with a proven ability to build and scale engaged online communities and craft compelling content that resonates with target audiences. You will be responsible for defining and executing a holistic content and social media roadmap that aligns with our client's brand identity, marketing objectives, and business goals. The ideal candidate possesses a deep understanding of emerging social media trends, content creation best practices, and audience engagement tactics. You will work closely with marketing, creative, and product teams to ensure a consistent and impactful brand voice across all digital touchpoints. This is an exceptional opportunity to shape the online perception and engagement strategies for a leading player in the e-commerce sector, driving meaningful connections and fostering brand loyalty. As a leader in Cape Town, you will set the pace for digital innovation, inspiring your team and driving measurable results in a competitive market. The office environment in Cape Town is designed to foster innovation and collaboration, encouraging the exchange of ideas and the development of groundbreaking strategies.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business objectives and brand guidelines.
• Oversee the creation and curation of high-quality, engaging content across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube).
• Lead and mentor a team of social media managers, content creators, and community managers.
• Define key performance indicators (KPIs) for social media and content marketing efforts, and track progress against these goals.
• Manage the social media calendar, ensuring timely and consistent posting of relevant content.
• Monitor social media conversations, engage with the community, and manage online reputation.
• Analyze social media and content performance data to provide actionable insights and recommendations for optimization.
• Collaborate with the marketing team to integrate social media and content strategies into broader marketing campaigns.
• Identify and leverage emerging social media trends and technologies to keep the brand at the forefront of digital engagement.
• Manage relationships with influencers, brand ambassadors, and content partners.
• Develop crisis communication plans for social media.
• Ensure all content adheres to brand standards, legal requirements, and ethical guidelines.

Requirements

• Master's degree in Marketing, Communications, Journalism, or a related field.
• 10+ years of experience in social media management, content strategy, and digital marketing, with at least 3-5 years in a leadership role.
• Demonstrated success in developing and executing impactful social media and content strategies for consumer brands, preferably in e-commerce.
• Expertise in social media platforms, analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics), and content management systems.
• Exceptional storytelling, writing, and editing skills, with a strong understanding of brand voice and tone.
• Proven ability to lead, motivate, and develop a high-performing team.
• Strong analytical and problem-solving skills, with the ability to translate data into strategic recommendations.
• Experience with paid social media advertising and influencer marketing.
• Deep understanding of SEO principles as they relate to content.
• Excellent project management and organizational skills.
• Must be a resident of or willing to relocate to Cape Town.

Benefits

• Highly competitive executive salary and bonus structure.
• Comprehensive private healthcare plan.
• Generous share options or long-term incentive plan.
• Significant budget for professional development and conference attendance.
• Annual leave and company holidays.
• Opportunity to shape the future of a leading e-commerce brand.
• Relocation assistance if required.
• State-of-the-art office facilities in Cape Town.
• Employee assistance program.
• Company-sponsored social events and team retreats.