Lead Social Media Manager

Placements24; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Leadership opportunity

Exposure to a respected lifestyle/retl

Job summary

Placements24 in Cape Town is seeking an innovative Lead Social Media Manager to spearhead our social media presence. You will translate brand values into engaging content and campaigns that resonate with a diverse audience.

Lead a talented team, develop cutting-edge strategies across Facebook, Instagram, TikTok, LinkedIn, and more; manage content calendars, measure performance, and drive growth and brand loyalty through data-driven campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in social media management, with at least 2 years in a leadership or supervisory role.
• Proven track record developing and executing social media strategies that drive engagement and growth.
• Expertise across major platforms and their best practices.
• Strong analytics proficiency with native or third-party tools.
• Excellent written and verbal communication with a creative flair.

Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with goals and brand identity.
• Oversee content creation for Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Manage social media calendar for consistent, timely posting.
• Monitor trends and tools to enhance campaign effectiveness.
• Engage with online communities and respond professionally.
• Analyze performance metrics and report ROI.
• Collaborate with marketing, PR and creative teams for integrated campaigns.
• Identify and build relationships with influencers and brand advocates.
• Manage social media advertising budgets and optimization.
• Stay updated on platform changes to keep strategies effective.

Skills

Social media strategy

Team leadership

Content creation

Analytics

Communication

Independent worker

Education

Bachelor's degree in Marketing/Communications/Jornalism

Tools

Hootsuite

Sprout Social

Platform analytics

Job description

About the Role

Our client, a renowned lifestyle brand, is looking for an innovative and experienced Lead Social Media Manager to spearhead their social media presence from their vibrant office in Cape Town, Western Cape . This pivotal role involves crafting and executing cutting-edge social media strategies that align with our brand's vision, engaging our diverse audience, and fostering a strong online community. You will be the driving force behind our social media narrative, translating brand values into compelling digital content and campaigns. This position offers an unparalleled opportunity to shape the voice of a leading brand in the heart of Cape Town 's creative hub. We are seeking a visionary leader who understands the nuances of different social platforms and can leverage them to achieve significant marketing objectives. This is your chance to lead a talented team and make a lasting impact on brand perception and customer loyalty.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy that aligns with business goals and brand identity.
• Oversee the creation of engaging, high-quality content (text, image, video) for all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Manage the social media calendar, ensuring a consistent and timely flow of content.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media campaigns.
• Engage with the online community, respond to comments and queries in a timely and professional manner, and foster positive relationships.
• Analyze social media performance metrics, track key performance indicators (KPIs), and provide detailed reports on campaign effectiveness and ROI.
• Collaborate with the marketing, PR, and creative teams to ensure brand consistency and integrated campaign execution.
• Identify and build relationships with social media influencers and brand advocates.
• Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
• Stay abreast of platform updates and algorithm changes to ensure strategies remain effective.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in social media management, with at least 2 years in a leadership or supervisory role.
• Demonstrable success in developing and executing social media strategies that have driven engagement and growth.
• Expertise in various social media platforms and their respective best practices.
• Strong understanding of social media analytics tools (e.g., Hootsuite, Sprout Social, native platform analytics).
• Excellent written and verbal communication skills, with a keen eye for detail and a creative flair.
• Proven ability to create compelling and visually appealing content.
• Experience with social media advertising and budget management.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience within the lifestyle or fashion industry is highly desirable.
• Residing in or willing to relocate to Cape Town, Western Cape .

Benefits

• A competitive salary reflecting your expertise and contribution.
• The opportunity to lead and mentor a creative social media team.
• Exposure to a well-established and respected lifestyle brand.
• A dynamic work environment in beautiful Cape Town .
• Opportunities for professional growth and development.
• Collaborative and supportive company culture.
• Participation in exciting brand campaigns and events.
• Standard benefits package including medical aid.