Lead SEO Strategist

Placements24; Rustenburg; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary

Lead SEO strategy

Job summary

WhatJobs Direct is seeking a visionary Lead SEO Strategist to spearhead the company’s organic search initiatives. This fully remote leadership role focuses on Rustenburg, North West, ZA while enabling you to mentor a team of SEO professionals and drive significant organic growth.

The role requires 6+ years in SEO, deep technical knowledge, content strategy, and strong analytical skills. You will collaborate with web developers and content teams to maximize visibility and impact.

Qualifications

• Minimum 6 years of SEO experience with emphasis on strategy development and execution.
• Deep expertise in technical SEO including audits, schema markup, core web vitals and mobile optimization.
• Strong content strategy, keyword research, and link-building knowledge.
• Proven leadership experience or potential to lead a team in a remote setting.

Responsibilities

• Develop, implement, and manage a comprehensive SEO strategy to drive organic traffic and rankings.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis.
• Oversee technical SEO audits and implement recommendations to improve crawlability and indexability.
• Develop and execute on-page and off-page SEO strategies, including content optimization and link building.
• Collaborate with content creators and developers to integrate SEO best practices.
• Monitor SEO performance using GA, Search Console and SEMrush; provide regular reports and insights.
• Stay updated on latest SEO algorithms and industry best practices.
• Mentor junior SEO specialists and foster continuous learning.
• Identify and implement local SEO strategies for targeted geographies.

Skills

Analytical thinking

Leadership potential

Communication

Remote work discipline

Strategic mindset

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, WhatJobs Direct, is actively seeking a visionary Lead SEO Strategist to spearhead their organic search initiatives. This is a fully remote leadership role, designed for an expert in search engine optimization who thrives on driving significant organic growth and enhancing online visibility. You will be responsible for developing and executing a cutting-edge SEO strategy that aligns with our client's overall business objectives. The ideal candidate possesses a deep, hands-on understanding of technical SEO, on-page optimization, off-page SEO, and content strategy, backed by a strong analytical aptitude. Working remotely from anywhere, with a focus on the **Rustenburg, North West, ZA** market, you will have the autonomy to innovate and lead. This position offers the exciting prospect of shaping the organic search presence of a growing company and mentoring a team of SEO professionals. We are committed to providing a supportive and resource-rich remote work environment that empowers you to excel.

Key Responsibilities

• Develop, implement, and manage a comprehensive SEO strategy to drive qualified organic traffic and improve search engine rankings.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify new opportunities.
• Oversee technical SEO audits and implement recommendations to improve website crawlability, indexability, and site performance.
• Develop and execute on-page and off-page SEO strategies, including content optimization, link building, and site architecture improvements.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into all online content and website updates.
• Monitor and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush, providing regular reports and actionable insights.
• Stay abreast of the latest SEO algorithms, search engine updates, and industry best practices.
• Mentor and guide junior SEO specialists, fostering a culture of continuous learning and improvement.
• Identify and implement strategies for local SEO to enhance visibility in targeted geographical areas.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field, or equivalent practical experience.
• Minimum of 6 years of experience in SEO, with a significant focus on strategy development and execution.
• Proven track record of successfully growing organic traffic and improving search engine rankings for complex websites.
• Expertise in technical SEO, including site audits, schema markup, core web vitals, and mobile optimization.
• Strong understanding of content strategy, keyword research, and link building tactics.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Excellent analytical, problem-solving, and communication skills.
• Demonstrated leadership experience or the potential to lead a team.
• Ability to work independently and manage projects effectively in a remote setting.

Benefits

• Competitive annual salary of ZAR.
• Fully remote position, offering ultimate flexibility.
• Opportunity to lead and shape the SEO strategy for a growing company.
• Access to advanced SEO tools and resources.
• Professional development and continuous learning opportunities.
• Collaborative and innovative remote team culture.