Head of Search Marketing - Remote PPC & SEO

Blacksmith Agency LLC; Cape Town; Remote; ZAR 2,495,000 - 3,493,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency seeks a Director of Search Marketing to lead the PPC and SEO functions across multiple client verticals. The role oversees the channel strategists, owns budgeting decisions, and ensures overall department performance and client outcomes. This is a management seat with no hands-on campaign building.

You will shape audits, reporting standards, and escalation processes, while guiding a growing team and participating in initial hiring rounds within a quarter.

Qualifications

• Experience leading a digital marketing department.
• Proven ability to set channel strategy and budgets.
• Strong client management and reporting skills.

Responsibilities

• Own channel strategy across PPC and SEO.
• Oversee PPC and SEO strategists and set quality standards.
• Ensure department delivers client results and honest reporting.
• Lead hiring and interviews for the department.
• Coordinate with sales on credible delivery promises.

Skills

Leadership

Strategic planning

Agency management

Communication

Tools

GA4

Job description

Blacksmith Agency seeks a Director of Search Marketing to lead the PPC and SEO functions across multiple client verticals. The role oversees the channel strategists, owns budgeting decisions, and ensures overall department performance and client outcomes. This is a management seat with no hands-on campaign building.

You will shape audits, reporting standards, and escalation processes, while guiding a growing team and participating in initial hiring rounds within a quarter.