Head of Digital Marketing - PPC & SEO (Remote)

Blacksmith Agency LLC; Vanderbijlpark; Remote; ZAR 1,100,000 - 2,000,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Director of Digital Marketing to lead the PPC and SEO functions across multiple client verticals. You will oversee two channel specialists, set quality standards, and own reporting integrity.

This is a management seat with direct client exposure and cross-functional collaboration with the sales team. You will define strategy, guide budget allocation, and drive excellent client outcomes while building the department and mentoring your team.

Qualifications

• 7+ years across paid media and SEO.
• Ownership of one channel while coordinating with the other is not counted as this role."
• Experience owning client relationships and leading a team of specialists.

Responsibilities

• Lead the digital marketing department and own overall channel strategy.
• Manage PPC and SEO strategists; set quality standards and reviews.
• Ensure accurate client reporting and GA4 attribution integrity.
• Direct escalation and client calls when accounts underperform.
• Plan hiring for the department and conduct first-round interviews.

Skills

Leadership

Paid media

SEO

GA4

Client facing

Agency experience

Tools

Google Ads

Meta Ads

Microsoft Advertising

Job description

Blacksmith Agency LLC is seeking a Director of Digital Marketing to lead the PPC and SEO functions across multiple client verticals. You will oversee two channel specialists, set quality standards, and own reporting integrity.

This is a management seat with direct client exposure and cross-functional collaboration with the sales team. You will define strategy, guide budget allocation, and drive excellent client outcomes while building the department and mentoring your team.