Head of Performance Marketing - Channel Strategy Lead (Remote)

Blacksmith Agency LLC; Mossel Bay; Remote; ZAR 1,200,000 - 1,800,000; Full time

Job summary

Blacksmith Agency is seeking a Head of Performance Marketing to lead our PPC and SEO practice. You will own channel strategy, budget allocation, and client-facing results, while a team of strategists handles execution across paid media and SEO.

You will shape standards, audits, and reporting quality, ensuring honest results for clients. This is a management role focused on strategy and leadership, not hands-on campaign creation.

Qualifications

• 7+ years across paid media and SEO
• Experience managing multiple accounts in an agency
• Ability to own channel strategy and budget decisions
• Comfort presenting to clients and owning client relationships
• Experience with GA4, Google Ads, Search Console, Meta and Microsoft Ads
• Proven track record turning around underperforming accounts

Responsibilities

• Own head of performance marketing function and set strategy
• Oversee PPC and SEO strategists
• Define audit standards and reporting quality
• Ensure client results and honest reporting
• Escalate issues and lead client calls
• Plan hiring and conduct first-round interviews
• Communicate what can be delivered to sales

Skills

Team management

Paid media

SEO

Client facing

Agency experience

Strategic thinking

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Head of Performance Marketing to lead our PPC and SEO practice. You will own channel strategy, budget allocation, and client-facing results, while a team of strategists handles execution across paid media and SEO.

You will shape standards, audits, and reporting quality, ensuring honest results for clients. This is a management role focused on strategy and leadership, not hands-on campaign creation.