Remote Head of Performance Marketing (PPC & SEO)

Blacksmith Agency LLC; Welkom; Remote; ZAR 1,000,000 - 1,500,000; Full time

Job summary

Blacksmith Agency is seeking a Head of Performance Marketing to lead the PPC and SEO teams. You will own channel strategy, budget allocation, and ensure client results as the specialists execute campaigns.

This management role requires 7+ years in paid media and SEO, strong client-facing skills, and prior agency leadership. You will shape audits, reporting standards, and the team's hiring plan while collaborating with sales.

Qualifications

• 7+ years across paid media and SEO.
• Own channel strategy; not doing hands-on campaign building.
• Agency experience managing multiple accounts.
• Comfortable being client-facing owner when accounts underperform.
• Experience overseeing PPC and SEO strategists and setting quality standards.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Define audits, reporting standards, and how work is reviewed before delivery.
• Lead the PPC and SEO strategists; drive performance improvements and escalation when needed.
• Set hiring plan for the department and conduct first-round interviews.

Skills

Paid media

SEO

Leadership

Account management

Client-facing

Reporting

Strategic thinking

Agency experience

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Advertising

Job description

Blacksmith Agency is seeking a Head of Performance Marketing to lead the PPC and SEO teams. You will own channel strategy, budget allocation, and ensure client results as the specialists execute campaigns.

This management role requires 7+ years in paid media and SEO, strong client-facing skills, and prior agency leadership. You will shape audits, reporting standards, and the team's hiring plan while collaborating with sales.