Head of Performance Marketing - Remote Leadership (PPC/SEO)

Blacksmith Agency LLC; Gqeberha; Remote; ZAR 1,200,000 - 2,000,000; Full time

Job summary

Blacksmith Agency is seeking a Head of Performance Marketing to lead the PPC and SEO functions. You will manage the PPC and SEO strategists, set standards, and own channel strategy and budget decisions as client accounts scale.

This is a management seat focusing on strategy and client outcomes rather than hands-on campaign building. You will be the client-facing owner during performance issues, responsible for audits, reporting integrity, and ensuring the department delivers.

Qualifications

• 7+ years across paid media and SEO.
• Deep expertise in Google Ads, GA4, Search Console, Meta and Microsoft Ads.

Responsibilities

• Own the Head of Performance Marketing function and team.
• Define standards for audits, reporting, and account deliverables.
• Ensure client results and accurate attribution in reporting.
• Manage escalations when accounts are at risk.
• Set channel strategy and budget allocation as accounts scale.
• Represent to sales what we can credibly deliver.
• Lead hiring plan and first-round interviews for your team.

Skills

Paid media

SEO

Client management

Agency experience

Performance analysis

Channel strategy

Executive leadership

Cross-channel ownership

Presentation to clients

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Advertising

Job description

Blacksmith Agency is seeking a Head of Performance Marketing to lead the PPC and SEO functions. You will manage the PPC and SEO strategists, set standards, and own channel strategy and budget decisions as client accounts scale.

This is a management seat focusing on strategy and client outcomes rather than hands-on campaign building. You will be the client-facing owner during performance issues, responsible for audits, reporting integrity, and ensuring the department delivers.