Head of Marketing Strategy

Placements24; Klerksdorp; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

Placements24 invites applications for Head of Marketing Strategy in Klerksdorp. This leadership role oversees market research, brand positioning, and multi-channel campaigns to boost awareness, acquisition, and revenue for a national retail brand.

The ideal candidate has a master's degree, 8+ years in marketing leadership, and a proven ability to deliver measurable results across digital and traditional channels, with strong analytics and team leadership.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of progressive experience in marketing leadership roles, with a strong focus on strategy development.
• Proven track record of developing and executing successful marketing campaigns that drive significant business results.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define brand positioning, messaging, and go-to-market strategies.
• Oversee the planning and execution of integrated marketing campaigns across all channels (digital, traditional, social media).
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Lead and mentor the marketing team, fostering a culture of creativity and accountability.
• Analyze marketing campaign performance and provide regular reports on key metrics and insights.
• Collaborate with sales, product development, and other departments to ensure marketing alignment.
• Identify and explore new marketing channels and technologies.
• Stay abreast of industry trends and best practices in marketing and consumer behavior.

Skills

Strategic marketing leadership

Digital marketing

Data analysis

Campaign management

Brand strategy

Education

Master's degree in Marketing, Business Administration, or a related field

Job description

About the Role Our client, a renowned retail conglomerate, is seeking a strategic and results-driven Head of Marketing Strategy to join their team in Klerksdorp . This is a key leadership position responsible for developing and executing innovative marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The successful candidate will oversee all aspects of marketing, from market research and brand positioning to campaign management and digital marketing initiatives. This role requires a deep understanding of consumer behavior, market trends, and the competitive landscape within the retail sector. You will lead a talented marketing team, fostering a collaborative and high-performance environment. The ideal candidate is a creative thinker with strong analytical skills and a proven ability to deliver measurable marketing results. The position is based in Klerksdorp , emphasizing the importance of local market understanding while serving a national brand. Your strategic leadership will be instrumental in shaping the company's market presence and achieving its ambitious growth objectives.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define brand positioning, messaging, and go-to-market strategies.
• Oversee the planning and execution of integrated marketing campaigns across all channels (digital, traditional, social media).
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Lead and mentor the marketing team, fostering a culture of creativity and accountability.
• Analyze marketing campaign performance and provide regular reports on key metrics and insights.
• Collaborate with sales, product development, and other departments to ensure marketing alignment.
• Identify and explore new marketing channels and technologies.
• Stay abreast of industry trends and best practices in marketing and consumer behavior.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of progressive experience in marketing leadership roles, with a strong focus on strategy development.
• Proven track record of developing and executing successful marketing campaigns that drive significant business results.
• Deep understanding of digital marketing, social media, content marketing and traditional advertising.
• Excellent analytical and data interpretation skills, with proficiency in marketing analytics tools.
• Strong leadership, team management, and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Experience within the retail industry is highly preferred.
• Excellent written and verbal communication skills.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive benefits package including medical aid and retirement fund.
• Opportunity to lead marketing for a well-established retail brand.
• Professional development and training opportunities.
• Collaborative and dynamic work environment.
• Generous employee discounts.