Head of Marketing

Placements24; LegKraal Gate; Hybrid; ZAR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Competitive salary and bonus structure

Medical, dental, and vision insurance

Retirement savings plan

Professional development

Job summary

WhatJobs Direct seeks a visionary Head of Marketing to lead and execute a comprehensive marketing strategy for a growing enterprise in Mahikeng, North West. You will steer brand management, multi-channel campaigns, and data-driven optimization while mentoring a high-performance team.

This hybrid role demands 10+ years in marketing with leadership experience and a strong grasp of digital, content, email, SEO/SEM, and CRM systems.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field; Master's preferred.
• Minimum 10 years of progressive marketing experience, with at least 5 in leadership.
• Proven ability to develop and execute successful marketing strategies.
• Expertise across digital channels including SEO, SEM, social, content, and email marketing.
• Strong analytical skills to translate data into actionable insights.
• Excellent leadership and interpersonal communication skills.
• Experience managing marketing budgets and performance metrics.
• Experience in a hybrid work environment.

Responsibilities

• Develop and implement integrated marketing strategies across digital, traditional, social, and content channels.
• Oversee brand management with consistent messaging and positioning.
• Lead and mentor the marketing team to drive performance.
• Manage the marketing budget for maximum ROI.
• Conduct market research and competitive analysis to uncover opportunities.
• Develop campaigns for lead generation and customer acquisition.
• Measure and report marketing performance and optimize initiatives.
• Collaborate with sales, product, and other departments to align goals.
• Stay ahead of industry trends and marketing technologies.
• Drive customer engagement and loyalty through effective communication.

Skills

Leadership

Strategic thinking

Digital marketing

Analytics

Budget management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing, Communications, Business

Master's degree preferred

Tools

Marketing automation platforms

CRM systems

SEO tools

Analytics platforms

Job description

About the Role

Our client, WhatJobs Direct, is seeking a visionary and strategic Head of Marketing to lead all marketing initiatives for their growing enterprise in Mahikeng, North West, ZA . This pivotal role involves developing and executing a comprehensive marketing strategy to enhance brand visibility, drive customer acquisition, and foster loyalty. The ideal candidate possesses extensive experience in marketing leadership, a deep understanding of diverse marketing channels, and a passion for innovative campaign development. This position requires a blend of creative thinking and analytical rigor to optimize marketing performance across all platforms. We are looking for a proactive leader who can inspire a team and deliver measurable results. This role operates under a hybrid model, allowing for a balance of office collaboration and remote flexibility.

Key Responsibilities

• Develop and implement integrated marketing strategies across all channels (digital, traditional, social media, content).
• Oversee brand management, ensuring consistent messaging and positioning.
• Lead and mentor the marketing team, fostering a culture of creativity and performance.
• Manage the marketing budget effectively, optimizing spend for maximum ROI.
• Conduct market research and competitive analysis to identify new opportunities and threats.
• Develop and execute campaigns for lead generation and customer acquisition.
• Measure and report on the performance of marketing campaigns and initiatives.
• Collaborate with sales, product, and other departments to align marketing efforts with business objectives.
• Stay abreast of industry trends and emerging marketing technologies.
• Drive customer engagement and loyalty through effective communication and programs.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's preferred.
• Minimum of 10 years of progressive experience in marketing, with at least 5 years in a leadership role.
• Proven experience in developing and executing successful marketing strategies.
• Expertise in digital marketing, SEO, SEM, social media, content marketing, and email marketing.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent leadership, communication, and interpersonal skills.
• Experience in managing marketing budgets and performance metrics.
• Ability to work effectively in a hybrid environment, collaborating with both in-office and remote team members.
• Demonstrated creativity and innovation in marketing approaches.
• Experience with marketing automation platforms and CRM systems.

Benefits

Our client offers a highly competitive salary and bonus structure, along with a comprehensive benefits package including medical, dental, and vision insurance, as well as a retirement savings plan. Employees will have opportunities for professional development and continuous learning. The hybrid work arrangement in Mahikeng, North West, ZA provides flexibility. Our client is committed to creating a vibrant and supportive work culture where talent is recognized and rewarded.